Your Online Business and the Art of Achieving Washboard Abs

Online BusinessIf you’ve ever decided to start an exercise plan to get rid of that extra belly fat that seemed to appear overnight, you know it takes more than one week at the gym to produce the ideal abs.

But it’s also true that if you keep at it, with the right combination of exercise and healthy eating, the extra fat will disappear.

Did you know, however, that there is a wrong way to work your abs?  And that if you do it wrong, you can actually end up with abs that stick out, rather than get smaller?

Well, if you embark on your new exercise program without any guidance, you may end up doing it wrong.  But if you walk into your local gym, the trainer or class instructor is going to tell you how to do it right.  And monitor your progress to make sure you are doing it right and getting closer to your goal.

Your trainer at the gym is an expert.  Someone who’s studied how the body works and maybe even someone who has his own story of weight loss or muscle toning.

But how is your online business like your belly fat?

Consulting with an expert to help you reach your goals is something you do every day.  Whether it’s as informal as taking an exercise class at the gym, or a sewing class at the fabric store; or the more intentional act of going to the doctor to get healthy, or seeking out an accountant’s advice on how to handle your money.

Most of us routinely consult with experts and rely on their opinions.  Which is why I am at a loss to explain the reluctance entrepreneurs have to rely on an expert to help them build their online business.

The prevailing attitude from those who have yet to develop a profitable online business is “I’ll invest money in my business once it starts making money.”

The fact is, your chances of making money in your online business are little to none unless you first invest in an expert to show you how.  You need to hire an individual coach.  Or, at least, get group coaching.

Did you say “I can’t afford it?”

I understand the cry of “but I don’t have any money to invest in my online business.”  If that is really true, I mean really, then you should get a job and save some money before you start your business.

But, at the risk of offending, I am going to say that the “I don’t have any money” refrain usually means “I don’t recognize the value in spending money on that.”  And if you are going to have a successful online business, the sooner you get it, the sooner you are going to start making money.

I disconnected my cable television, turned off my home phone, and re-negotiated my credit card debt to afford my first coaching.  And it was worth it.  Which means that it paid off – literally.

What if you’re a “do-it-yourself” kind of person?

I am a big fan of saying that you should “keep at it” when it comes to your online business.  Just like you won’t lose that fat overnight, you won’t build a six-figure business overnight.

But, “keep at it” doesn’t mean keep doing it wrong.  Trying to do it yourself won’t make you rich.  It will likely make you broke.  You’ll end up with a protruding stomach rather than washboard abs.

And you can’t keep trying to do it with the latest $47 or $97 product.  Would you keep paying the same doctor for years even if that doctor didn’t cure what ailed you?

So why do you keep buying the latest “easy button” products even though they aren’t curing what’s ailing your online business?

I’m not trying to make you feel bad here, I did the same thing for years.  And I so wish that someone had insisted that I hire a coach when I first started.

Make every financial sacrifice you can to afford the highest possible level of coaching you can.  It will save you years of frustration.  It will get your online business into the profit zone within a few months if you’re willing to do the work.

I can’t wait to hear about your success!


  1. Love the metaphor! question! How come the belly fat does show up in one day and to remove takes weeks?!?! hahahah great article and great job!

  2. Excellent article Jennifer! I love this: “Just like you won’t lose that fat overnight, you won’t build a six-figure business overnight.” True! It takes time, a trainer/coach and financial sacrifice! BUT it will all be worth it in the end!

  3. Wow, wow, wow! This is an excellent article! Jennifer, you hit a number of important truths! I love that you used the analogy of going to the gym and getting expert training for flatter abs and compared it to investing in an expert for your business. I’m a firm believe that you must invest in yourself. If you don’t, more often than not, no one’s going to invest in your services or products! Again, excellent article!

  4. Great great post Jennifer! We should all heed your advice. Get the best coach you can…it wil save you years!

  5. Very well said Jennifer! Thanks for sharing your thoughts!

  6. Time takes time the saying goes. We need to clearly step up one stair on the stairway before the next one appears. The trick is to have the patience:) great analogy Jennifer! I will share your wisdom 🙂

  7. Great share, Jennifer and to the point. Like that. You are so right on many points, especially getting rid of things we think we need. Thanks for sharing. x0x
    The LEARNED Preneur @NormaDoiron.NET

  8. So true Jennifer! A coach is a great way to go! Thanks for sharing.


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