Valuable Resources for Your Business and Your Life

The Case Against Kicking Everyone Out of Your Email Inbox

The Case Against Kicking Everyone Out of Your Email Inbox

If you’ve been an entrepreneur for any time at all, you’ve probably had someone advise you to unsubscribe from all but 2 or 3 people’s email list. Generally, that’s not terrible advice. And it’s a quick fix for the information overload entrepreneurs are faced with. But in the end, it’s a gross overreaction. In the interest of full disclosure, I’ll tell you that I spent the week between Christmas and the New Year at my sister’s house cleaning out my email Inbox, which contained (I cannot lie) 150,000 emails. I’m a confessed email hoarder. (Recovering that is . . .) And I unsubscribed to A LOT of lists. But I’m still on 20-30, if I had to guess. Here’s why, and how I’ve been dealing with them each day. First, there is no other information sharing platform (i.e. social media network) where you’d limit yourself to 2-3 connections. Because you have helpful and/or enjoyable exchanges with far more than 2-3 people. And when you’re on someone’s email list, you’re getting their best stuff. You don’t have to sift through selfies, what they had for dinner, and a million “look at my cute kid” photos. Who To Unsubscribe From   Chances are great however, that like me, you should unsubscribe to many, many lists. Anyone whose subject line claimed they were giving me a “Christmas gift” and then offered me a 50% discount on their $997 product — got the boot. I hate that clickbait style of marketing. Would you offer someone a new phone as a Christmas gift and then say, you can just pay me $400 for it,... read more

How to Reach Your New Year’s Resolutions (When You Feel Like Giving Up)

Did you promise yourself you’d do some pretty big things in 2018? Of course you did. Because you’re an entrepreneur, and we know no other way of life, fortunately! And no matter how you feel about the cliche “New Year’s resolutions,” they’re really inevitable in some form. But the holidays have passed and suddenly it’s time to turn all that easily found optimism into reality. We’ve got to sit down and do the work. And it doesn’t take long to realize that doing the work isn’t near as easy, as sexy, as inspiring as making all those glorious plans for a six figure business and a vacation every month lifestyle was. Personally, I found myself with a pit in my stomach, scared, anxious, and doubting through most of New Year’s Day. All this at the mere thought of how much work there was to be done starting the next day. Here’s the Good News If you’re already feeling a little self-doubt about whether you can actually make it all happen, I have good news for you. This doubt and fear is merely your subconscious mind acting the way it’s been programmed to act. Fortunately, and you can change that today.  In today’s video I share with you how I was able to kick my fear to the curb the next day using a simple, back to basics process that should form the structure of your daily work habits. Spend four minutes with the video and ten minutes implementing it in your business, and you’ll be back on track. In fact, you’ll probably find that you’ve underestimated what you can... read more
Forget New Year, New You. Do This Instead.

Forget New Year, New You. Do This Instead.

In theory, new year resolutions are great. They’re nothing more than goals, which are the lifeblood of a successful entrepreneur. But in reality, new year resolutions suck. Here’s why only 8% of us (at best) keep the “new year, new you” plan we so eagerly embark upon every January 1st. (Next we’ll talk about how to become one of the 8%ers). There are two main reasons the gym is overloaded with people in January and back to normal by February. First, we try to make too many resolutions. Somehow, we expect the completely arbitrary date of January 1 to be the day our life does a total 180. When we wake up on this magical morning, every bad habit we have will be gone, replaced by new productive, healthy, happy habits. But the burden of making all these drastic changes at once becomes too much. And with each small failure to stick to the resolution, our resolve gets weaker, our self-talk turns negative, and we slip into the second reason for failure, which has to do with our subconscious expectation. No matter how bad we tell ourselves this is going to be “my year,” chances are great that your subconscious is singing a whole different tune. Our brain knows that year after year we’ve failed to keep these resolutions. And even worse, our brain knows that IT’S OKAY. It’s completely socially acceptable to fail at your new year resolutions. In fact, I bet many of us would be ostracized in conversation with our friends if we were actually  “that person” who isn’t laughing in February at all their failures.... read more
One Simple Reframe to Make Your Business More Fun and More Money

One Simple Reframe to Make Your Business More Fun and More Money

Most people want to help other people. This applies especially to entrepreneurs. In everyday life, we humans go out of our way to help people. We hold doors, pick up dropped items, lend change to the person in front of us who’s short. We help a stranded motorist, Cook meals for a sick neighbor, Attend fundraisers for a community member dealing with tragedy. . . My family has season passes to Six Flags. Several times a season they have “bring a friend for free” day, which means we have four free passes, each worth a minimum $45. We rarely bring four friends, which means I get to troll the line asking people if they’d like to be my free guest. And I do this without hesitation. It’s the gift I’m committed to giving someone. The human instinct to help. When Helping Becomes Selling I’ll confess that in the past I’ve been much less enthusiastic about offering my coaching or consulting services to people. When I think about how differently I approach potential paying clients than I do potential free guests at Six Flags, it almost makes me laugh. Take a pause for a moment here, because this is worth your time. Think about how enthusiastically and freely you offer to help your fellow humans in everyday life. Compare it to how you approach potential clients. If you think it’s an apple to oranges comparison, don’t go away. I did too, at first. But I was wrong (as are you). 🙂 And I can tell you that since I recently started viewing every potential client as a Six Flags free... read more