YouTube is the second largest search engine out there. So, if using YouTube to market your business isn’t somewhere on your to-do list, I’m assuming there’s some fear that’s holding you back. Because you know you need to be there.
The most common reasons I hear for not using video marketing are “I don’t know how,” “it’s too time consuming,” and “I don’t look good on video.”
In this two-part series, I’m going to help you conquer those fears and get your first video out there.
In this article, we’ll cover the first 3 of the 5 small steps to publishing your first YouTube video.
But first, let’s knock out one of your objections.
Your Face Was Meant for YouTube
Before we get the camera rolling, I want to address the “I don’t look good on video” objection. More times than I can count, I’ve heard this response to that objection: “It’s okay, you can make screencast videos so that your face never has to appear on camera.” You’re not going to get that advice from me.
It’s NOT okay that you think you don’t look good on video. Guess what? No one cares how you look. They care what value you add to their life.
So, set your ego aside and start practicing. You will get better with experience. Really. And, if it makes you feel better, I don’t look good on video either. Still, I make a video every week.
And I don’t even notice anymore how funny I look. I got over that long ago, by spending many hours making my 5 minute video sound just right. And many hours learning to edit my videos so viewers would have something to look at other than me.
The more I focused on getting the information out that my audience needed to learn, and the less I focused on my bad hair day and funny nose, the easier (and better) video-making got for me. It’ll work this way for you too if you just get started and stay focused.
Five Steps to YouTube Awesomeness
1. Press Record
First of all, we aren’t going to worry about not having enough money to buy a camera that will produce a movie star-quality video. Use what you have.
The easiest thing to use is the webcam that came on your computer. Your iPad, iPhone, or similar mobile device will also work quite nicely. You don’t need anything more than this. And, your risk of technical trouble is less if you record on the same device you’re going to upload on.
Watch the 4.5 minute video below for tips on how to record from your webcam. (Sorry about the problem with the audio/video sync. I was recording myself while recording myself, which is something you’ll really never do. And this is a good thing, because it doesn’t work so well . . .)
[wpevp id=”evp-e9bc4f8cc7e06fd915f0cfa73c8be1bb-wrap” class=”evp-video-wrap” imgsrc=”” src=”http://jenniferherndon.evplayer.com/framework.php?div_id=evp-e9bc4f8cc7e06fd915f0cfa73c8be1bb&id=YmxvZzEtMi5tcDQ%3D&v=1357956321&profile=default” type=”Init” init=”YmxvZzEtMi5tcDQ=%%LBRACKET%%evp-e9bc4f8cc7e06fd915f0cfa73c8be1bb%%RBRACKET%%” description=”Step 1 of recording your first YouTube video ~ press record” title=”How to Record Your First YouTube Video” /]
And now, do it. Today. Press “Record” and talk for 2-3 minutes about the best tip you could give someone new to your market. Give yourself a time limit for making this 2-3 minute video. Make that limit no more than 15 minutes. That gives you a chance to do it over several times, but doesn’t allow you to obsess over it all day.
As with most things, I’ve found that making a video takes as much time as you have. It’s important that you don’t waste a lot of time making a video. If you do, you’ll quit making them because you don’t have time.
So, set a short time limit, and get a 2-3 minute video done that you wouldn’t be embarrassed for one of your potential customers to view. (Or at least not terribly embarrassed!)
2. Upload to iMovie
Now, let’s upload your movie to iMovie. If you have a PC, you’ll be uploading to Windows MovieMaker. If you are really going to do this and can’t figure out how, let me know and I’ll borrow a PC and make you a video.
In this video, we’ll do the upload:
[wpevp id=”evp-43c54f6450eb05d1e7676aeac2f968bd-wrap” class=”evp-video-wrap” imgsrc=”” src=”http://jenniferherndon.evplayer.com/framework.php?div_id=evp-43c54f6450eb05d1e7676aeac2f968bd&id=YmxvZ3ZpZGVvMi0xLm1wNA%3D%3D&v=1358032973&profile=default” type=”Init” init=”YmxvZ3ZpZGVvMi0xLm1wNA==%%LBRACKET%%evp-43c54f6450eb05d1e7676aeac2f968bd%%RBRACKET%%” description=”Publishing a video on YouTube is easy, if you know how. In this video we go to step two and upload your webcam video to iMovie.” title=”5 Small Steps to Publishing Your First YouTube Video” /]
3. Simple Edits
Finally, let’s do some simple edits in iMovie. I’m showing you this because it’s easy, and will add so much value to your video.
Even short videos will keep your audience’s attention much better if they are more than just you as a “talking head.” So, don’t be afraid. You can do this. In just over the 12 minutes it takes to watch this video, you’ll be an editing pro:
[wpevp id=”evp-0896d7553aadd4ec9e2c89ee934ebf1e-wrap” class=”evp-video-wrap” imgsrc=”” src=”http://jenniferherndon.evplayer.com/framework.php?div_id=evp-0896d7553aadd4ec9e2c89ee934ebf1e&id=YmxvZ3ZpZGVvMy0xLm1wNA%3D%3D&v=1358042087&profile=default” type=”Init” init=”YmxvZ3ZpZGVvMy0xLm1wNA==%%LBRACKET%%evp-0896d7553aadd4ec9e2c89ee934ebf1e%%RBRACKET%%” description=”Your YouTube video will be more popular if you add some text edits to it, rather than just have a "talking head" video. This video shows you step 3 of publishing your first YouTube video, which is how to do simple video edits in iMovie.” title=”5 Small Steps to Publishing Your First YouTube Video” /]
Congratulations. The hard part is done. Seriously. Next time we’ll finish it off by publishing your video on YouTube.
I really want to encourage you to make your video today. I don’t care if it’s just a two minute test video that you never make public. Once you go through this process, you’re going to realize how doable it is. Then you’ll have no fear of getting something “real” out there.
Let me know in the comments how this goes for you. And, if something I’ve walked you through isn’t clear or doesn’t work for you, let me know that too. I can’t wait to see you on the big screen ~ please leave a link to your first video!