I am SO tired of hype. I was nearly pushed over the edge the other day when four marketers in the “how to succeed in internet marketing” niche sent me emails claiming I could make thousands of dollars a week if I was simply able to type. All I had to do was fill in forms and/or write short articles. I thought I respected these four marketers. I’m rethinking my opinion.
The sales page for this “magical” no-brainer, no-ability “opportunity” was moving and convincing. Until you got to the bottom. In four paragraphs of fine print (which also happened to be much lighter in color than the text of the sales page), I read something I couldn’t believe. In fact, I read it two or three times and am still flabbergasted and saddened by it.
It seems that the moving story of the man who was suffering medical problems, struggling through a dead end job, and constantly away from his family until he came upon this incredible opportunity, was, in fact, fake. Completely made up. Not real. Didn’t happen. Provided for “my entertainment” the fine print said.
Hmmm. I’m already skeptical about the truthfulness behind the claim that the secret to success lies in my ability to type. Now I see that the sales page is made up. What else could they be making up? Don’t they have any real product success stories they could use to hook me?
Before I go on, I must confess that I am going to buy this program. And try it. And I’m not going to talk myself into failing just to prove my point. I’m really going to try it.
But I also must confess that I’m buying it to prove it’s hype (or not).
And here’s what makes me sad. There are thousands of really desparate, struggling people out there. They are reading these type of sales letters and pressing the “buy now” button before they ever get to the “fine print.” That’s just unnecessary legal mumbo jumbo anyway. Isn’t it? Who bothers to read the fine print? You’re on your way to riches and retirement in the next thirty days. No time to be interrupted with the fact that it’s all a lie.
Too many people are buying the hope these products sell. It’s not fair, honest or right in anyway to be misleading. The secret to success is not my ability to type, or to copy and paste someone else’s campaigns. Or any of the other junk these sales letters claim.
I’m tired of testimonials from those who made $10,000 in their first week. Because too many times I’ve learned that these people are the product creator’s best friend or relative. That they had a list of 50,000 people to promote to in that first week. That yes, they quit their job, but now they’re simply more broke and unemployed.
I’m tired of paying $200 for a product and then being told that I’ll really have to spend thousands more to be successful. There’s too much misrepresentation and deceit everywhere I turn on the internet.
And none of this is okay with me. Because I hear from too many people who are truly struggling and desparate. They should know it’s not easy. They shouldn’t be sold false hope. They don’t have the money. Or the time. It crushes their spirit.
So, if the secret to success isn’t knowing how to type, what is it? We’ll tackle that tomorrow. I’m off to type my way to millions tonight . . .
JENNIFER HERNDON works from home with her kids. She has enjoyed the time freedom and financial rewards of home business ownership for over 11 years. Jennifer’s passion is empowering you to success through a positive mindset and consistent action. Discover the Seven Simple Success Steps for free in Jennifer’s mini-course designed to start you on the path to personal growth and home business success.