Is Hootsuite Killing Your Online Business’ Facebook Marketing?

Hootsuite, Online Business, Facebook, Social MediaWelcome to Simple Saturday!  I hope you have an amazing day lined up.

There’s a lot of talk these days about whether Facebook punishes your online business for scheduling automatic posts to your Facebook page.  My favorite third party application for scheduling posts is Hootsuite, so I’ll talk about that specifically.  However, you can insert the name of whatever application you use and the same rules apply.

I think the talk began when Facebook announced that it would no longer include a “share” button on posts that were scheduled through Hootsuite.

Obviously, this was bad news.  Having your content shared is one of the best ways to improve your reach on Facebook.

But the purpose of social media is real interaction.  Facebook’s move was obviously designed to encourage only real-time posting.

Facebook has since changed it’s policy, and you’ll now see a “share” button if you post from Hootsuite.  But, that does not mean all is well for Hootsuite users.

There’s still a lot of discussion about whether using Hootsuite hurts your chances of getting your post seen in your fans’ news feed.

I’ve gathered the opinions of the most knowledgeable and respected social media experts, and there is no consensus.  Some say their fan interaction is significantly lower when they post from Hootsuite.  Some say it makes no difference.

I say, “why take that chance?”  So, my super simple, yet super effective tip for you today is

Do All of Your Facebook Page Postings in Real Time

Here’s why.  When several people post about one topic, Facebook groups the posts under the topic, hiding all but two of them.  Let’s take a look at what I mean.  Here’s my news feed:

Facebook tells me that 12 people posted about Hootsuite.  Well, they didn’t really post about Hootsuite.  They posted from Hootsuite.  But, instead of showing me those 12 posts, the first 2 are in my news feed.

Then it says this:

Hootsuite, Facebook, Social Media, Online Business

If I actually want to see those posts, I have to click on that link to get them to appear in my news feed.  If I don’t, here’s a small sampling of the great photos I miss out on:

Hootsuite, Facebook, Social Media, Online Business

Knowing that graphics and photos do very well on Facebook, my friends have put a lot of time and effort into them, only to have them hidden from me.

Here’s another look at some great inspiration I miss out on if I don’t click through.  (And seriously, who clicks through?!)

Hootsuite, Online Business, Facebook, Social Media

Now I know what you’re probably thinking here ~ this is not very simple!  You want me to sit at home all day and post on Facebook?

No I do not.  In fact, I forbid it.

Plan Your Facebook Posts to Fit Into Your Day

Not hard.  Plan what you want to put on your page for the day just as you would if you were scheduling your posts in Hootsuite.  But instead of scheduling them, plan when in your day you can post in real time.

I don’t care where you are, at some points in 99% of your days, you are going to have 60 seconds to push out a predetermined post.

Do it on your lunch break, at your child’s soccer game, in line at the grocery store, in the car before you walk into a meeting.  It’s not Twitter.  You’re not posting every hour.  You can do this.

Yes, you’ll need an iPad or some kind of tablet, but you need one anyway.  It’s a tax deductible business expense.  It doubles your productivity, at least.  An iPad is to the online business owner what a fishing pole is to a fisherman.  Get one.

I hope you’ll take this super simple, yet super effective tip and put it into practice in your online business.

You don’t want to get hidden.  Out of sight is out of mind when it comes to social media and your online business.  Don’t let Facebook hide you from your audience.  They need you!



  1. Thanks Jennifer, very interesting post!

  2. Great article, Jennifer. I have started doing more of my posts directly on Facebook. Thank you for taking the time to research this 🙂

  3. What a great post Jennifer! I just got an iPad and it has made my life that much easier…specifically with keeping up with social media!

  4. I noticed it too 🙁 That’s great article as always! Nice work!


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