Like all social media platforms, Twitter is about building relationships. Good relationships lead to joint ventures, referrals, clients, and more relationships.
One of the best ways to build relationships on Twitter is to
Send @ messages and reply to @ mentions
Let me give you some brief guidance as to each of these.
1. Sending @ messages on Twitter
How do you send an @ message?
Sending an @ message on Twitter is simple. All you have to know is the Twitter ID of the person you want to send the message to.
My Twitter ID is @JenniferHerndon. If you wanted to send me an @ message, it might look like this:
@JenniferHerndon Good morning! What do you have planned for this beautiful Saturday?
That message will go into my Twitter stream and to the stream of everyone that follows both you and me.
If you put words before my Twitter ID, everyone that follows either you or me will see the message. For example:
Good morning @JenniferHerndon! What do you have planned for this beautiful Saturday?
It doesn’t really matter in most cases whether your @ message goes to just those who follow us both, or to everyone who follows either of us. Obviously, the second message will reach a much larger audience.
While the message is just directed to me, it does show that you are friendly, approachable, and want to build relationships. This may be something you want the widest audience possible to see!
Who should you send the message to?
There are a couple of different good methods here.
First, look for people you notice in your Twitter stream. This may be people that have re-tweeted your content before. Or it could be people that you see consistently tweeting good content.
You should spend 10-15 minutes a day just randomly going through your Twitter stream. If you notice something you like, click on the person’s profile picture and see if they are routinely tweeting things that appeal to you.
If so, this may be a good person to reach out to with an @ message.
Second, look at your followers’ bios. During your 10-15 minutes of random Twitter time, go to your list of followers and just read through some of their bios.
If you see a common interest, or something that catches your eye, you may have a good person to send an @ message to.
What should your @ message say?
It’s a good idea to mix it up here, but your message should be simple.
It can be as simple as “Good morning,” “How are you?,” “Hope you make it a great Saturday!”
This first message shouldn’t be too personal, think of it as your “handshake greeting.”
If you do want to get a little more personal, you can pull something from your new potential friend’s bio ~ it is public after all.
For example, if my bio said I was born in Brazil, you might say
“@JenniferHerndon Saw you were born in Brazil, I love traveling in South America! What’s your birth city?”
“@JenniferHerndon How cool that you were born in Brazil, what a beautiful country!”
If the person responds and you feel like a connection has been made, add them to one of your Twitter lists so you can continue the conversation. This can lead to connections on other social media profiles and to reading each other’s blogs as the relationship develops.
2. Replying to @ Mentions on Twitter
If someone mentions you on Twitter, make sure to acknowledge that. Their mention of you likely means they want to build a relationship with you.
People can mention you in two ways. First, they can send you an @ message as we discussed above. In this case it’s easy ~ respond!
People can also mention you by re-tweeting or sharing your content. If they re-tweet something you’ve posted your Twitter ID will show up like this when they post their tweet:
RT @JenniferHerndon “A discovery is said to be an accident meeting a prepared mind.” ~ Albert Szent-Gyorgyi
You should acknowledge this by thanking them somehow. If I re-tweet your content, you might reply to me:
@JenniferHerndon, thanks for the RT, I really appreciate it!
The second way people can mention you is by sharing your content from your blog or wherever it’s published. Usually, that looks something like this:
“Scheduling Your Online Business for Success,” http://bit.ly/simplesat21112 via @JenniferHerndon
Having your content shared is a great honor. The person is essentially vouching for what you’ve written. Make sure you thank them. It should look something like this if I shared your content:
@JenniferHerndon Thanks so much for sharing my article, I really appreciate it. I hope you are enjoying your evening!
You may be asking how you know when people mention you on Twitter. You can’t possibly read every tweet that comes through your stream. The answer to that is also simple, but it requires a video, which I’ll post for you on Monday!
Small Things Make a Big Difference
This should sound easy, and it is. But it’s also an extremely effective way to build relationships on Twitter.
I have over 13,000 Twitter followers. There is no way I can connect with all of them, obviously. But, that doesn’t mean I can’t connect with the right ones. So can you.
Put this simple tip into practice and let me hear about your success!