The “official” end of summer. But oh how I love summer! (Fortunately, it was still 100 degrees here two days ago, so I can pretend).
I am sad at the thought of closing my pool, packing up all the kids’ short sleeves, not having my Saturday trip to the farmer’s market.
The “Happy Labor Day” weekend is also one of my favorite weekends of the year because it is my first-born’s birthday. She is a beautifully energetic child. And the weekend is always fun-filled and action-packed. Because it’s a long weekend, my family from 4 hours away is always able to join the celebration.
So, this “Happy Labor Day” weekend has been great. But as it begins to wind down, my attention is drawn to the next chapter of life that is about to unfold.
There’s a four month push to the new year. But really, between Thanksgiving and Christmas, and New Year Year celebrations, there are only three months left. I like to plan it like three months so that I can actually take the time and enjoy my friends and family over the holidays.
You may know that I am not a fan of New Year’s resolutions. I think they are artificial and overwhelming and usually set you up for failure.
But, I am a fan of planning. You know the saying — those who fail to plan, plan to fail. And the planning of your successful online business in 2012 needs to begin now.
December 31, 2011 before you head out to a New Year’s party is too late.
If you want 2012 to be extraordinary in your business, you need to make a plan for how you are going to pull that off. Now.
The new level of success that you desire to rise to will not happen overnight. Or in a month. Or really, even in a few months.
Your success is going to involve meeting several goals. You will get to each goal by accomplishing a series of small steps. And that takes time.
Rome wasn’t built in a day. Your successful online business won’t be either.
So if you start planning for success on December 31, 2011, you won’t meet your 2012 profit goal. Because you are going to spend much of 2012 figuring out how to build your business and doing the construction.
If you want to quit your day job in 2012, or show a profit for the first time in 2012, or double your profits in 2012, then you need to start working on that now.
Think of it like this. You are opening a new physical store. You want to unlock the doors to a grand opening extravaganza that brings out thousands of new and excited customers.
Would you go lease the building on December 31 and plan to throw the doors open on January 1? Of course not.
You’d plan for months to get everything just right for your January 1 grand opening.
So start thinking about January 1 as the grand opening (or re-opening if you’re already up and running) of your online business. And start making some preparations. Or on January 1 you’ll be sitting in an empty store, with an empty wallet, scrambling desperately to get your store set up and attract customers.
And another year will slip by without you leaving your j-o-b, or taking that vacation, or volunteering to drive for your child’s mid-day school field trip.
Happy Labor Day! Now get to work.
JENNIFER HERNDON is a work at home mom with three fabulous kids, ages 3, 4 and (as of yesterday!) 7. She has been enjoying the time freedom and financial benefits of working at home for over 13 years. Jennifer’s passion is empowering others to personal and business success through a positive mindset and consistent action.