How to Connect Google+ and YouTube (and My Google Rant)

Although I usually support the “underdog” rather than the “big boys,” I love Google. Most all things Google are awesome. And, of course, Google+ is the best of Google. But today I have a little rant against Google. I am not one to use my blog for opinion posts that do nothing to serve you or add value to your life. So stick with me, there is a lesson or two in here for you. First, my rant to Google: Dear Google: I love you, but, you need to start treating me like a person. Your Gmail service is phenomenal, and the recent updates have made it even better. However, the way you integrate Gmail with Google+, YouTube, Google Drive, and well, all of your products, leaves me feeling like a lost and confused victim of multiple personality disorder on most days. You see, your generosity in allowing me to have multiple Gmail accounts is both a blessing, and a curse. I have many different roles in my life, and having a different Gmail account for each of those roles is really the only thing that makes sense. But, although I am a friend, a customer, an online business owner, and the parent volunteer coordinator at my kids’ school, at the end of the day, I’m just one person. Unfortunately, Gmail won’t recognize that each of my separate email accounts are really just that one person. To you, I am 4 different people. The most tragic consequence of this is that I had to abandon the YouTube channel I used for my business. I already had a YouTube channel to...

5 Small Steps to Publishing Your First YouTube Video (Part 1)

Is publishing your first YouTube video one of your 2013 goals? Or maybe it’s just in the back of your mind that you should be on YouTube? YouTube is the second largest search engine out there. So, if using YouTube to market your business isn’t somewhere on your to-do list, I’m assuming there’s some fear that’s holding you back. Because you know you need to be there. The most common reasons I hear for not using video marketing are “I don’t know how,” “it’s too time consuming,” and “I don’t look good on video.” In this two-part series, I’m going to help you conquer those fears and get your first video out there. In this article, we’ll cover the first 3 of the 5 small steps to publishing your first YouTube video. But first, let’s knock out one of your objections. Your Face Was Meant for YouTube Before we get the camera rolling, I want to address the “I don’t look good on video” objection. More times than I can count, I’ve heard this response to that objection: “It’s okay, you can make screencast videos so that your face never has to appear on camera.” You’re not going to get that advice from me. It’s NOT okay that you think you don’t look good on video. Guess what? No one cares how you look. They care what value you add to their life. So, set your ego aside and start practicing. You will get better with experience. Really. And, if it makes you feel better, I don’t look good on video either. Still, I make a video every week....

7 Essential Social Media Habits in 2013

As we enter into 2013, I’ve been thinking about what I’ve learned about social media over the last year, social media marketing trends I see as we head into the new year, and the most common social media mistakes. One of the biggest lessons for me has been that social media does not have to be as hard and time consuming as it first appears. Which is not to say that it’s “quick and easy,” it’s not. But, building a business through social media is extremely doable if you have good social media habits. Good habits in every area of your life are the building blocks of success, and social media is no exception. In fact, good social media habits are especially important because it’s so easy to get “lost” inside your social media networks. And to find, at the end of the day, you’ve done nothing revenue-generating. Social media provides a unique work environment. Doing business on Facebook, Twitter, YouTube and Pinterest can be like trying to sit in your office and work while your friends are constantly dropping by with jokes, cool pictures, party invitations and stories about their cute kids. Not exactly the focus you need. And exactly why good social media habits are essential. There are seven fundamentals that you must make into your social media habits. Yes, they will help you maintain focus. And, as important, they will help you develop a successful social media strategy that converts into good connections and great money. 1. Have Conversations You have a schedule for how many times a day you post on each of your social...

3 New YouTube Features That Benefit Your Business

As you may know, YouTube has been making a lot of changes lately. After a big makeover of their layout, YouTube has continued to “tweak” things in ways that you can use to your advantage in your business ~ if you know about them! Because it’s easier and more effective to show them to you, rather than just tell you about them, I’ve walked you through 3 of the latest YouTube changes in the above 8 minute video. Here’s a summary of what you’ll learn. 1. Make a Slideshow in YouTube Now you can take any photos on your computer and easily make them into a nice looking slideshow. You can even add music, and YouTube has over 150,000 free tracks to choose from. I’ve only used this for fun so far, but there’s some great potential for getting creative with Keynote or PowerPoint and putting out an impressive and informative video. Best part ~ it’s easy. No technical skills required at all. 2. Add a Customized Message When You Share Your Video Instead of that standard “I’ve uploaded a new video to YouTube” message, you can now add your own call to action message. This is a great opportunity to give your YouTube subscribers, as well as your Google+, Twitter and Facebook connections a reason to click on that link and watch your video. 3. YouTube Integrates With Google+ No more remembering and taking the time to share your new videos on Google+. Your “videos” tab on your Google+ profile will now say “YouTube.” And, all of your publicly uploaded YouTube videos will automatically appear in that tab. A...

3 Reasons YouTube Must Be In Your Marketing Strategy

You’ve probably heard that YouTube is the second largest search engine on the internet. Just behind Google. And you’ve probably said to yourself, “I really should be using YouTube to market my business.” And yet, strangely, you likely don’t have a single video up on YouTube. Now is the time to change that. Not in 2013. Not after you’ve finished the video marketing course you bought a year ago. Not after you have time for a haircut. Now. There are 3 reasons why. 1. YouTube Makes You Unique Despite YouTube’s popularity, the vast majority of entrepreneurs still aren’t using it to build and market their businesses. The most commonly heard barriers to YouTube marketing are (1) I don’t have the equipment to make and post a video, (2) I don’t have the technical knowledge required to make and post a video, and (3) I don’t look good on video. Well, it’s time to get over these excuses. In fact, over the next few weeks, I’ll help you get over them. But today, I want you to realize how essential it is to bag the excuses and push “record” on the camera. Whatever market you are in, it’s undoubtedly a crowded one. There are more people than ever trying to build a profitable online business. And the biggest challenge to doing that isn’t talent or knowledge, it’s the ability to get noticed. Finding your unique voice in your market ~ something that makes you stand out, get noticed, be remembered ~ is more important than ability and expertise in the online marketing world. Guess what? With video, you’re automatically unique...