Why Guy Kawasaki Got a Bad Rap After Boston

It seems like tragedy has firmly implanted itself as a part of our country, and therefore as a part of social media. I’ve read opinions trashing the way businesses handled their social media after the Colorado theatre shooting, the Newtown school shooting, and the recent Boston Marathon bombing. Everyone has an opinion as to what your business should and shouldn’t post on its social media networks in the midst of tragedy. And, of course, their opinion is right. On the day of the Boston Marathon bombing, nearly all of the criticism seemed to fall on one person, Guy Kawasaki. While many, if not most, high-visibility brands stopped posting on their social media networks, Guy let his automated tweets continue to post on Twitter. In case you don’t know Guy (@GuyKawasaki), he’s a prolific tweeter. He tweets several times an hour. Many of his tweets are automated. And, he hires people to curate the content and post tweets for him. There are things that people can (and do!) criticize about his Twitter strategy. But, with nearly 1.3 million followers, it looks to me like it’s working for him. When news of the Boston Marathon bombing broke, I shut down my social media postings for the day. Nothing that I was thinking about saying seemed to matter at the time. So, I did what felt right to me. Apparently, this is what felt right for many other people too. And they decided to tell Guy that it’s what should feel right for him. Here’s a sampling: Guy’s response was, well, probably not perfect: It was likely this response, more than the...

The #1 Way to Increase Your Social Media Numbers

When you talk about how to increase the number of social media followers you have, people listen. Because more followers equals more money for your business, right? Well, as we talked about last time, bigger is not always better when it comes to your social media following. The Social Media Numbers Game is Hard Work Most advice focuses on ways to get people to click “like” on your Facebook page, or establishing a daily routine of following and unfollowing people on Twitter. All with the goal of increasing your social media numbers, and therefore, hopefully, your influence. There are a couple of downsides to playing the numbers game with social media. First, you are going to end up with a lot of followers who you have no influence over. Two things will happen with these people. Either (1) they’ll never be anything more than a number to you, or (2) you’ll work long and hard to build a relationship of trust with them. The second downside to this method is that it takes a lot of time. Every day. Posting and replying. Searching out new connections. And not just on one social media network, but on two or three, or more. There is no effective “set it and forget it” method. No leveraging your time. But, is There a Better Way? You could decide that social media is just too time-consuming. And go after a quicker and easier way to build your business. But that’s not a good choice these days. Despite its drawbacks, social media really is the easiest and most effective way to build your business. However,...

Do Your Social Media Numbers Tell a Lie?

I don’t like numbers. Never have. I come from a family of accountants. Yet I appear to have been born without a left brain. My distain for numbers started in my early math classes. Math was really the only thing I didn’t “get” throughout my school years. So it should probably come as no surprise to me that when I started my online business, I hated the numbers side of it. The first things I outsourced were split testing and analytics. Let someone figure out what works best for me, and then I’ll do it. It’s only natural that when social media became such a huge part of building a profitable online business, the numbers would be a huge turn-off for me. Twitter followers, Facebook fans, Google circles, LinkedIn connections, Kred scores, Klout scores . . . numbers, numbers, numbers . . . We seem to be defined online by our numbers. At first, being a number online didn’t bother me. That’s how the game was played. And there were lots of ways to pump up your numbers. But gradually, the numbers started to turn me off. I began noticing people with huge followings ~ according to the numbers ~ who, upon closer look, didn’t appear to have any real influence. Or anything relevant to say. I saw people brag about things they did to increase their Klout score by 10 points in a week. Although their real social influence hadn’t increased at all. Do the Numbers Even Matter? If you have an online business, I bet you have more stuff to do in your life, than time that...

How to Stop Wasting Time on Social Media and Start Making Money

I’m seeing an alarming trend lately. It’s coming from clients, potential clients, and others I’m connected with both online and offline. People are spending 3 or 4 or more hours a day on social media, in hopes of growing their business through those efforts. But guess what, most of them are making about zero dollars a month in their business. And I’ve come across no one who’s pulling down five figures a month from their intense social media efforts. Does that mean you can’t make money with social media? Absolutely not. I meet nearly all of my clients directly through social media, or at least through a social media connection. The problem is this: Social media is where the relationships are made, but it’s not where the money is made. And many online business owners are getting the relationship part of their business right ~ because social media is fun and relatively easy ~ but are totally neglecting the money side of their business. Because it’s more like “work.” There are 3 things you must make a priority over your social media if you want all of this relationship building to have any impact on your bank account. 1. Product Creation You must have something to sell, right? And the more things you have to sell, the more you will sell. Funny how that works. Yet too many people can’t find the time to create even one product, and certainly can’t envision the many products that your business is going to need. You must set aside time for product creation. And after you’ve spent your time doing that, then you...

Good-bye Google Alerts, Hello Talkwalker

A couple of weeks ago we talked about the demise of Google Reader, and I showed you how to easily switch to an equally good, if not better, Reader. Just like Google Reader won’t be missed, neither will Google Alerts. I haven’t seen anything “official” saying that Google is about to kill off its Alerts service, but it seems inevitable. I’ve noticed that I’m getting fewer and fewer results from Google Alerts. And I’m reading that others are having the same experience. I think it’s time to find an alternative to Google Alerts, even if it’s not shutting down soon. I’ve spent a few hours looking for alternatives. In my search, I found a great article by Gini Dietrich at SpinSucks. Gini recommended Talkwalker as the new Google Alerts, and I agree that it’s a perfect replacement. There are three reasons Talkwalker is your choice over the others that offer a similar service. 1. Talkwalker Has a Free Stand-Alone Alerts Service One of the things I love most about Google Alerts is that it’s a stand-alone service. It’s not connected to any other service. You don’t have to log in and get distracted by a dashboard showing you 20 other statistics that call out for your attention. Talkwalker is the only alternative I found that duplicates this. And it’s free! There are many other “alert-type” services. From what I found, they are either part of a package of related services, or they don’t search and return results for as many sources as Talkwalker does. 2. Talkwalker is Easy and Accurate Again like Google Alerts, Talkwalker is easy. When you...

How to Use Automated DMs to Build Relationships on Twitter

As a business owner, your overall social media goal is to build relationships with people that are beneficial to others, and to your business. Last time, I took on the seemingly popular opinion that automated direct messages (DMs) on Twitter are a spammy and ineffective way to connect with people. As I told you in that article, Twitter auto DMs are actually a great way to build relationships with your target audience on Twitter. Today, I’ll show you the right way to use Twitter DMs to grow your connections, rather than your spam complaints. Twitter DMs Done Wrong Because I see so much of it, let’s start by looking at how not to connect with new followers through an auto DM. First, don’t use your auto DM to sell your opportunity/product/service (whether it’s “free” or not). Here are some examples of auto DMs I’ve gotten more than once: “Thanks for following… Here’s How I Make $688/Day with ZERO Selling!! <link> [100% FREE ACCESS!]” “Thanks for following. Can I offer you a totally free lesson on how I personally sponsor 800 to 900 people per year?” “Order chepz f0ll0wers with n0 eggy profile with fast service <link>” Just like you wouldn’t walk up to a stranger in real life and say any of these things, right? Second, don’t send a pointless auto DM to your new Twitter followers. Here are a few examples I’ve recently received: “Hello” “Thanks for the follow! I automatically followed you back using <link>! You can do the same thing for FREE!” “Thanks for following. Have a nice day.” But, these spammy and pointless examples shouldn’t be the death...