Video How-To: Creating SEO-Friendly Blog Permalinks

Have you ever read a blog and thought, “my writing is better than that!” “And my blog is prettier than that.”  And yet the blog you are reading has dozens of comments, is full of paid advertising, and enjoys an Alexa ranking of under 100,000.  While yours sits lonely and neglected with an occasional lone comment from your mom. How do they do it?  What limits your business to being seen on your blog by 11 people, while someone who by all appearances has blogging skills that equal yours (at best), makes a living from the traffic she generates to hers? The fact is, there is a surprisingly small difference between you and her.  And the easy answer is, more people read her blog than read yours. Obviously, there are several factors that go into building a successful blog.  And by successful, I mean one that makes money ~ either through paid advertising, or more likely, through the products and services you offer there. But what is becoming one of the biggest challenges these days is the amount of “noise” there is on the internet.  By that I mean the number of people who are trying to make money online and trying to promote their business through blogging. You’ve got to do everything you can to be found online if want to have any hope of actually being successful online.  And it’s this fact that makes the tip I share with you in the above video so valuable.  It’s a 10 minute tweak that will ensure that the permalink structure of your blog post is optimized to get you...

How to Make Your Blog’s Permalinks SEO Friendly

It’s Simple Saturday! But, I must confess, this one might not seem so simple at first. Which is why I’m going to walk you through it. Today’s (kinda) super simple yet super effective tip is to make sure the permalink structure for your blog posts is set to “post name.” This setting will improve your performance in the search engines, which is something we could all use, right? Have no idea what a “permalink” is? Each post you make on your blog has a permanent link that it is connected to. This link appears in your address bar when you are viewing the post. Here’s an example of the permalink for my recent post:     Until recently, my permalinks included the date of my post, and looked like this: (This is my friend Lorii’s blog, she gives great advice if you’re looking for love!)  And it used to be, in older WordPress versions, you wanted the date before the post name for SEO purposes.  Not so anymore. Now, the SEO-friendly permalink includes only the post name. Two steps will correct your dilema if you have any additional information in your current permalinks. The first step is easy.  In the dashboard of your blog, on the left-hand side, click on “Settings” -> “Permalinks.”  You will see this screen: Make sure you have the button clicked that says “Post name,” as you see above. Then click on “save changes” just below that button. Simple, yes?  It’s step two of the process that made me procrastinate on making this change until just the other day. The problem you are creating when...