The Case Against Kicking Everyone Out of Your Email Inbox

The Case Against Kicking Everyone Out of Your Email Inbox

If you’ve been an entrepreneur for any time at all, you’ve probably had someone advise you to unsubscribe from all but 2 or 3 people’s email list. Generally, that’s not terrible advice. And it’s a quick fix for the information overload entrepreneurs are faced with. But in the end, it’s a gross overreaction. In the interest of full disclosure, I’ll tell you that I spent the week between Christmas and the New Year at my sister’s house cleaning out my email Inbox, which contained (I cannot lie) 150,000 emails. I’m a confessed email hoarder. (Recovering that is . . .) And I unsubscribed to A LOT of lists. But I’m still on 20-30, if I had to guess. Here’s why, and how I’ve been dealing with them each day. First, there is no other information sharing platform (i.e. social media network) where you’d limit yourself to 2-3 connections. Because you have helpful and/or enjoyable exchanges with far more than 2-3 people. And when you’re on someone’s email list, you’re getting their best stuff. You don’t have to sift through selfies, what they had for dinner, and a million “look at my cute kid” photos. Who To Unsubscribe From   Chances are great however, that like me, you should unsubscribe to many, many lists. Anyone whose subject line claimed they were giving me a “Christmas gift” and then offered me a 50% discount on their $997 product — got the boot. I hate that clickbait style of marketing. Would you offer someone a new phone as a Christmas gift and then say, you can just pay me $400 for it,...