How to Create a Product, Especially if You’ve Never Done it Before

Welcome to Simple Saturday.  Today I’m going to show you how to create a product.  Specifically, an information product.   I never thought this topic could be the subject of a Simple Saturday post.  Until I found this great little tool that has a “done for you” feel about it. Why You Need to Know How to Create a Product The tool we’re going to use is a WordPress plugin called Anthologize.  Before I tell you how to use it, let’s talk for a minute about why you need to know how to create a product. Simply put, there’s no better way to establish yourself as an expert in your market than to have a product that showcases your expertise.  When your market is searching for information online, they want to get that information from an expert.  So, you’ve got to be that expert if you want your audience’s attention. Yes, even if you’re a coach, you need a product.  You need to introduce your audience to your expertise with lower cost information before you can expect most of them to go for your higher-priced coaching packages. Yes, even if you are an affiliate, you still need your own product.  Again, you need to show your audience that you are an expert.  Only then will they trust your affiliate recommendations. Why You Need to Create a Good Product You may have heard you can create a product in a day.  We all like “easy.”  But unfortunately, quick and easy product creation usually results in a low quality product. Many people will tell you that’s okay.  Your product doesn’t have to be...

Scheduling Your Online Business For Success

Welcome to Simple Saturday.  I’ve noticed in my online business, and in many of the businesses I advise, some of the best changes I make and greatest accomplishments I have, come from taking very simple steps. So, every Saturday I’ll share with you a super simple ~ yet super effective ~ tip that you can implement either to improve your mindset or to improve your methods. Today’s tip: Set specific deadlines for every project in your online business Maybe you’ve heard some of the personal development gurus like Jim Rohn and Zig Ziglar talk about the day before you leave on vacation.  It tends to be the most productive day of the entire year in your online business. Why? Because you have a deadline that you must meet.  (Who’s going to miss the plane to sunny Jamaica?!)  And you have things that you must  accomplish before you leave. Sometimes these things are required by your boss, or business partner, or a service provider you are outsourcing to. Sometimes they are required by you, and the thought that you can’t enjoy a worry-free vacation if you leave without completing the tasks. Either way, I think you will agree that your productivity is sky high the day before you go on vacation. While it’s not realistic that you can always be in this super-productive mode, it is possible to spend parts of your day – or even entire days – in the vacation zone. How to Get Your Online Business Into the Vacation Zone Have you ever spent 3 hours getting an article done and up on your site, because that’s how...

5 Things Your Online Business Must Do

These days, anyone can start a business.  And that is a beautiful thing. The online business model allows you to hang out your virtual shingle for just a few dollars. The International Franchise Association estimates that most business owners can get started with a traditional franchise business for between $100,000 and $200,000.  But who needs that when your online business can be up and running for a $10 domain name and $8 in hosting fees? While the ability to do just about any business online has made it possible for virtually everyone to declare themselves an entrepreneur, as usual, there is a downside to the easy button. Unfortunately, too many people are spending time and money on what they deem to be an “online business” when – in reality – they have no real chance of ever creating a successful business under their current circumstances. The best way to predict the success of your online business is to look around at other successful entrepreneurs and see if your “business” is doing what those who have already made it are doing. There are 5 things you will universally find successful online businesses doing. 1.  Creating a Well-Branded Website Before you say “duh,” let me tell you that I can’t even count the number of people I come into contact with that are doing the online business talk and walk, but who casually reveal to me, “well I don’t have my website up yet.” The successful online entrepreneur has a self-hosted WordPress website (that’s WordPress.org, not WordPress.com) set up.  She is branding that site in a way that people will remember...

The One Thing Your Online Business Must Get Right

Do you ever feel like you’re writing and no one’s reading when it comes to your online business? You post on Facebook, Twitter, and even Google+.  You pour your heart and your knowledge out into your blog on a regular basis.  You’re a content-creating queen (or king!). And yet the comments don’t come.   The interactions aren’t there.  That “relationship building” that’s suppose to be happening still eludes you. “What’s wrong?,” you wonder. While there is no “one size fits all” answer here, there is one thing that you simply have to get right if you ever want things to fall into place. You must be creating the content that your market wants. And ~ newsflash ~ this may be totally different than what you know your market needs. One of the biggest lessons I’ve learned in my home business development is that you must give your market what they want and not what they need. This can be quite a blow to the ego.  After all, you are the expert.  You are the leader in your market.  To help others, you must give them what they need, right? Wrong. If you’re not giving them what they want, they’re not going to read it.  So it won’t matter whether they need it or not, because they’ll never see it.  And your online business will continue to feel as empty as the midnight echo of your voice atop a deserted mountaintop. But how do you know what content your market wants from you?  Chances are, you thought you were giving them what they wanted. Shouldn’t they want what they need?...

3 Roads to Online Business Success Through Product Creation

One of the biggest concerns I hear from new or prospective online business owners is “What will I sell?” You may have a burning desire to help people lose 100 pounds like you did.  But how do you turn that passion into an online business if you have no “how to lose weight” product to sell your clients? The obvious and easy answer, of course, is that you can become an affiliate marketer.  It’s definitely possible to create a healthy online business through selling other people’s products.  And I know there are people who swear by it. But, even the most super-successful affiliate marketers all seem to come out with their own product — about how to become a super-successful affiliate marketer. Having gone the affiliate marketing route in my home business for several years, I realize that I could have served more people, and made more money, if I had overcome my fear and just created a product much sooner than I did. Like most things, affiliate marketing is okay in moderation.  I still promote Jim Rohn’s One Year Success Plan.  It made a huge difference in my life.  It complements my own products.  I think it’s a perfect place for everyone to start.  And, since I’m about serving my clients in the best way I can, I recommend it.  And make a little money when people get started on the plan. I also recommend that you start your online business with an affiliate product if you don’t have a product of your own ready to go.  Work diligently on your product creation.  Give yourself a deadline. But...

3 Reasons Beginners Should Choose an Internet Marketing Affiliate Program Over Product Creation

I’ve been so busy lately!  Good busy.  I’m rolling out a new business this week, which i’m super excited about. Details tomorrow, i hope. Over the next few weeks, i’m going to take a break from my favorite topic — personal development — and talk about the other 10% of your business — your cheap ampicillin buy method.  My focus will be on how to begin your business.  I will share with you what’s taken me too much time and too much money to learn.  My hope is that my experiences will save you many years and many dollars. I’ve spent several years studying internet marketing. Yet still, I get a small pit in my stomach every time I hear one of the “gurus” in the industry say that to be a success, you’ve gotta have your own product. order viagraclass=”MsoNormal”>Product creation is overwhelming to me. I’ve studied levitra on line what goes into it. The time, the knowledge, the money, the experience. I’ve purchased ebooks, courses, and audios with enticing titles such as “How to Create Your Own amoxil buy Information Product in 30 Minutes.”Not. Maybe these “courses” work for people who just want to make a little quick cash and don’t really care about quality or long term success.Or maybe they work for really experienced marketers to whom product creation is easy. But that’s not what you hear. The big name marketers always talk about the chaos the week before a product launch. About being up all night. And, inevitably, about how their server crashed during launch day or how Paypal cut them off after they brought...