How to Make More Money with Your Black Friday (or Cyber Monday) Special

At the risk of being heavily “booed,” I admit to loving Black Friday. I know there is more and more resistance to the commercialization of a holiday that is suppose to be reflective of gratitude for what you have, rather than a race to acquire more of it. And I get that. In fact, until 3 years ago I thought Black Friday shoppers were crazy. No price was worth arriving at 3:00 a.m. and standing in the cold, hoping to get the magic number needed to score the $100 computer. I slept peacefully while others endured that madness. And then one year my 12-year-old niece wanted to get in on some midnight shopping. Naturally, I agreed to go. Not because the whole store was 50% off. Not because I could get a 50″ flat screen TV for $200. And not even because the first 500 people in line got a chance to win a million dollars. I started my Black Friday shopping tradition because it made me feel good. And I keep going every year because it makes me feel good. The second year, my eight-year-old daughter joined us. This year, three generations of my family ~ my mom, me, my daughter, and my niece ~ intend to continue the tradition. And I have to tell you, I have no idea who will be offering the best deals. Nor do I care. Deciding Where to Spend Your Money So what stores will we hit on Black Friday? The ones we like. The ones we recognize. The ones that have given us value in the past. It doesn’t matter if...

9 Unusual but Achievable Tips to Start Profiting Now with Your Online Business

When I first started out online, I was totally sucked in by those stories of people who made $10,000 in their first thirty days. With a system I could purchase for just $97 today! You would think I would be smarter than that. But hey, if it’s possible that it could happen, isn’t it worth $97? Well, I’ve come a long way over the years. Fortunately. And I realize that the “first 30 days” always means “the first 30 days after they’ve worked at it for 2 or 3 or 10 years!” While it’s not realistic that you’re going to start pulling in 5 figures a month your first month in business, you can get into the profit zone in the first 30 days. But, it’s not necessarily going to be easy. It’s going to require that you do some things that most others aren’t willing to do. Good news is, they are things that you can do. Let’s talk about 9 things you can do to jump-start your online business profits. The “how to” of each of these could be its own article, but I’ll give you enough information here to decide which direction you want to go. Give Stuff Away You’re probably familiar with this concept. You give a free ebook, report, or video in exchange for a person’s email address. Everyone’s doing this to build their list. But it takes time to get those on your email list to actually buy from you. So how do you give stuff away, and profit now? Here are 3 things that work. 1. Telephone Consultation When you are first...

How to Stop Wasting Time on Social Media and Start Making Money

I’m seeing an alarming trend lately. It’s coming from clients, potential clients, and others I’m connected with both online and offline. People are spending 3 or 4 or more hours a day on social media, in hopes of growing their business through those efforts. But guess what, most of them are making about zero dollars a month in their business. And I’ve come across no one who’s pulling down five figures a month from their intense social media efforts. Does that mean you can’t make money with social media? Absolutely not. I meet nearly all of my clients directly through social media, or at least through a social media connection. The problem is this: Social media is where the relationships are made, but it’s not where the money is made. And many online business owners are getting the relationship part of their business right ~ because social media is fun and relatively easy ~ but are totally neglecting the money side of their business. Because it’s more like “work.” There are 3 things you must make a priority over your social media if you want all of this relationship building to have any impact on your bank account. 1. Product Creation You must have something to sell, right? And the more things you have to sell, the more you will sell. Funny how that works. Yet too many people can’t find the time to create even one product, and certainly can’t envision the many products that your business is going to need. You must set aside time for product creation. And after you’ve spent your time doing that, then you...

Why Your Money-Back Guarantee MAKES You Money

Let’s say you sell a $97 product about how to set up and successfully run an organic garden in your backyard. It consists of an ebook, videos and some bonus seed and soil selection guides. It’s delivered completely by download to the buyer’s computer. Should you offer a 100% money-back guarantee for 90 days if your customer is not completely satisfied? Your first reaction might be, “of course not, anyone could ask for her money back, but there’s no way to get the product back.” It’s like walking into Foot Locker to return a pair of shoes and asking for your money back without giving the clerk the shoes back. Craziness. Not so fast though. Because the answer is an unequivocal “yes,” you should absolutely offer your customer her entire $97 back if she asks. Even if she then goes on to use your product to create the most bountiful organic garden in the country. It doesn’t matter how high-dollar your product is, you need a money-back guarantee. And yes, even for your services and your live events, you need some kind of a money-back guarantee, no questions asked. Why? Because such a guarantee will actually make you money. There are at least 3 reasons why. 1. Confidence Sells You’ve certainly seen or heard it before: “We’re so convinced that you’ll love your new XYZ that we’re offering you a full 30 day money- back guarantee.” Such language isn’t just for the late-night infomercial. Your potential customer needs to know that you’ve created something so awesome that you have no fear of going broke from all the refunds. Let’s...

1 Tip to Triple Your Productivity

The best way to increase your productivity, and to get the right stuff done, is to start. That’s right ~ just get started. No, this is not going to be a motivational “just do it” article. But here’s what experience has taught me. There are a lot of very talented entrepreneurs who have a lot of great ideas. But very few people turn many, if any, of those ideas into money. Why? Because for some reason, they never start the process of turning those thoughts into things. And the fact is, if you can get started, you have a much better chance of getting finished. Obviously, huh? So let’s talk about how to triple your productivity by getting started. And I don’t mean how to write your idea down in your brainstorming book. Or even how to create an outline of your idea, although those are great beginnings, they aren’t the “start” we’re talking about. What I’m going to show you today is not how to get your daily “to do” list done, but how to get those big ideas turned into money-making products and services for your business. There are generally 3 reasons you don’t start. Let’s get rid of each one of those now. 1. How to Be Productive When You Don’t Want to Start Let’s use a common example. You want to write an eBook. Nothing fancy. Let’s say 50 pages or so. You’ve made time to do it today, but you just don’t feel like it. You are lacking motivation. The important thing to know here is that motivation doesn’t come to those who are sitting on...

Video How To: Creating Your First Ebook With Anthologize

If you want to have a “real” online business, it’s essential that you create your own products. I explained why when I first introduced the Anthologize WordPress plugin to you. But, it’s hard to say it too many times. The best way to establish yourself as an expert in your market, to become the respected authority people turn to for information, is to create a lot of content.  In other words, write a lot of good stuff that your market wants to read. A lot of what you do is free content for your blog and newsletter.  But, you are running a business here.  And you do have knowledge your market is willing to pay for.  Which means you are going to need to create a product. In today’s video, I will walk you through the process of creating an Ebook using the Anthologize WordPress plugin.  Anthologize is an easy plugin to use.  In the video I will make it even easier for you by showing you some of the features it took me a few minutes to get exactly right.  Enjoy! As I told you in the video, the Anthologize plugin takes the major pain out of creating a product ~ coming up with the content.  While the drag and drop feature makes creation of your Ebook easy, resist the urge to put less time into this than you know you must to create a good product. Make sure your Ebook flows.  It should sound like a book, not a collection of blog posts.  Make sure you edit out words and phrases that don’t make sense in an...