Death Row, Online Marketing and My Journey to Change the World

Death Row, Online Marketing and My Journey to Change the World

Prequel The perception is that you’ll find the worst of the worst humans on death row. That they are a scary bunch of men, or maybe even “animals,” that you and I would never have a single thing in common with.  And maybe you won’t believe me when I tell you that nothing could be further from the truth. That you could learn more about life and success and failure from many death row inmates than you will from 4 or 6 or even 12 years of higher education. But it’s fact. (You might find an interesting tidbit of support for the fact in this article about prison inmates beating the Harvard debate team!) Anyway  . . . what’s that got to do with online marketing, and changing the world? You’ll see in a minute. Stick with me. For 25 years I was a criminal defense attorney. Not the kind you see on TV, where the actors choose the cases they take, and free the wrongfully accused after 60 action-packed minutes. And not the “real” attorneys you see on the TV news, who wrangle the multi-million dollar athletes’ murder charges down to traffic violations.  I worked for the poor. Appointed to represent those who couldn’t pay, but were facing jail time. Fresh out of law school, it started with drunk driving and suspended license charges. Within seven years, I had devoted my practice to representing those charged with crimes carrying the death penalty, who didn’t have the 100K+ it took to defend against such charges (or even $100 without the “K” in most cases).  Ten different times throughout my...

How My $53,000 Online Business Education Saves You Time and Money

  Here’s the thing I wish I had known when I started my first online business in 1997. Well, it’s actually one of several things that would have saved me many years and much money. But, it’s probably the biggest thing. There is not a product, service, or piece of software out there that is going to make you $10,000 in your first 30 days. And it’s not even so much about me. Because this is also the biggest mistake I’ve seen friends, colleagues, and clients make over the years. Your enthusiasm for learning when you first start your online business is admirable. I felt completely unstoppable, and was committed to do anything to make this “internet thing” work. And that’s where the expert copywriters come in. They seize upon your naive optimism and late-night “how to make money online” Google searches. And they promise you the moon. What I find most interesting about this is that you don’t have to be a “sucker” to get sucked into these sales letters. For example, we all know better than to believe the advertising we hear on TV. I can’t count the number of times my kids have come to me during a commercial, and with genuine excitement in their voices, told me about the latest product that is going to be life-changing. Most recently, the cup you shake for 2 minutes that magically produces a Smoothie King-quality drink without the time, effort or expense. Sorry, I’m just not buying it (literally!). The Psychology Behind All the “Buying” But I did buy hundreds, and thousands, of dollars worth of products and services...

3 Tips for Getting it All Done in Your Online Business

  There’s a lot to learn when you set out to build a profitable online business. But, if you’re consistent, and you take it step-by-step rather than trying to do it all the first week, you’ll get the hang of it sooner than you might think. The one exception to this has to do with time management. How do you possibly get it all done in your online business? I’ve had my own business for 15 years, and I’m still working out an effective time management strategy that allows me to have a profitable online business and a life. And, it’s the number one challenge the majority of my clients and colleagues seem to face. Whether you’re just starting out, or have worked your way into a 7 figure business, going to bed at a decent hour (or any hour) with the feeling that your work is “done,” ~ and that you’ve had some time to enjoy the rest of your life ~ can be an elusive goal. Part of the challenge is that as your business grows, the demands on your time change. You begin to outsource things, which means in some respects you have more time for yourself. But, you also become more “in demand” and start doing bigger things, which inevitably leaves you with less time on your hands. As a single mom with three kids, I’ve worked very hard to make sure I can get it all done and still be able to raise my kids. I failed at it badly for a long time. But, as I’ve made it a priority, I got gradually better...

Does Your Online Business Make You Happy? (It Should!)

I started my online business career in network marketing, representing various direct sales companies. I then became an affiliate marketer and sold products in the hottest niche markets I could find. Both of these options can be a good way to make a living. And in each arena, I found people once in awhile who were passionate about what they were selling. But, much more often than not, I found people who didn’t care what they sold. They just wanted to make money. They had no passion or real interest in their product. Especially when it came to affiliate marketing, there were few who had ever even used the product they were promoting. When I started coaching people on how to build an online business doing affiliate marketing, I always tried to match passion with what my client would be selling. But few people cared. “I’m passionate about whatever makes the most money,” was the prevailing attitude. This was the primary reason I left affiliate marketing. I seemed to be surrounded by a lot of people who wanted to make a lot of money. Very few were making any real money. And even fewer were happy with their online business and what they were doing. After 15 years as a business owner, and lots of experience watching, talking to and learning from other business owners, I remain more convinced than ever that the most important consideration in choosing the market for your online business is that it makes you happy. If you aren’t happy doing what you do, then little else matters. In today’s video, I talk about why...

Can Motivation Make Your Online Business Profitable?

I love network marketing (aka direct sales) companies. The good ones that is. I have had the pleasure of being an independent representative for four different companies over the years. And, without a doubt, the thing such companies do best is to motivate their associates. Testimonials, weekly calls, and – best of all – live events, are designed to motivate you to promote the company. The payoff to you of course, is money. Lots and lots of money. And the appealing lifestyle that comes with it. Marketers who sell products and/or services that teach people how to make money online use the same kind of motivation. They use sales letters, videos, and live seminars to motivate you to buy their stuff. So that you too can work from the beach – when you work at all that is. Such motivation is fun and inspiring, at least temporarily. But the reality is that most people don’t make millions, or even thousands, in their online business. Which has always left the question in my mind of whether such motivation tactics are good marketing or misleading propaganda. In my video today, I give you the motivational message that you can “have it all.” I’m not about hype and champagne promises. I prefer talking about best practices and a consistent work ethic. But, the truth is, having an online business can allow you to “have it all.” Just because most people don’t achieve such results, doesn’t make it any less possible. Why don’t most online business owners have seven figure bank accounts? Because they watch a motivational video, feel good and inspired for a few...

Video How-To: Creating SEO-Friendly Blog Permalinks

Have you ever read a blog and thought, “my writing is better than that!” “And my blog is prettier than that.”  And yet the blog you are reading has dozens of comments, is full of paid advertising, and enjoys an Alexa ranking of under 100,000.  While yours sits lonely and neglected with an occasional lone comment from your mom. How do they do it?  What limits your business to being seen on your blog by 11 people, while someone who by all appearances has blogging skills that equal yours (at best), makes a living from the traffic she generates to hers? The fact is, there is a surprisingly small difference between you and her.  And the easy answer is, more people read her blog than read yours. Obviously, there are several factors that go into building a successful blog.  And by successful, I mean one that makes money ~ either through paid advertising, or more likely, through the products and services you offer there. But what is becoming one of the biggest challenges these days is the amount of “noise” there is on the internet.  By that I mean the number of people who are trying to make money online and trying to promote their business through blogging. You’ve got to do everything you can to be found online if want to have any hope of actually being successful online.  And it’s this fact that makes the tip I share with you in the above video so valuable.  It’s a 10 minute tweak that will ensure that the permalink structure of your blog post is optimized to get you...