Web Page Design Outsourcing You Can Afford

  Would it help your business to have a web designer at your infinite disposal? Someone to create all of your opt-in/landing pages, thank you pages, sales pages . . . any page you might need to run your online business? This is the kind of outsourcing that takes up 5 figures in a successful online marketer’s annual budget. Not the kind of thing most of us can afford, yet. The catch-22 of it is that if you want to be able to afford a 5-figure web designer, you’ll first need the pages she would design for you to grow your business to that level! Enter Ten Minute Pages. I’m going to do a rare thing today, and promote a product that I’m an affiliate for. I hesitated a few days before deciding to do this. But ultimately, I realized that I use this product to make my business easier, better, and more cost-efficient. It would therefore be a disservice not to tell you about it. (And if you hate the whole affiliate thing, just buy it straight from the site rather than through my link. I want the credit for turning you on to the product more than I want the commission.) I’m not going to spend a lot of time telling you the specifics of Ten Minute Pages. That’s what the sales page is for. There are three packages, including payment plans for the higher-priced packages. Money is no excuse here. This product will save you money, and make you money, at the same time. Before you check out the sales page, let me tell you why...

Is Your Blog Hurting Your Online Business? (Part II)

  When you started your blog, you undoubtedly had high expectations. After all, if a blog is a must have for your online business, it must be because it’s going to do amazing things for you. Right? In a perfect world, yes. In reality, sometimes. In the first part of this article, we talked about 3 things your blog does that could actually hurt your online business. And here you were, just trying to help . . . Here we’re going to look at those 3 factors again, and this time talk about how you can use each of them to help your business. (Now would be a good time to take a look at the first part of “Is Your Blog Hurting Your Online Business?,” if you haven’t read it yet.) 1. Are You Updating Your Blog With Great Content? The issue here is two-fold. One, you have to be consistently updating your blog. And two, you have to be providing your audience with great content. Defining “consistent” Perhaps the good news, and the bad news, is that “consistent” might mean something different to your business than it does to mine. I’ve been blogging for five years and I’ve had people tell me I needed to post every day, once a month, and about every number in between. And the thing is, none of them were wrong. They were all successful with the way they were doing it. Here’s what I can tell you about the meaning of “consistent:” You need to have a schedule. Don’t post 3 times this week, then just once next month. Pick the...

Is Your Blog Hurting Your Online Business? (Part I)

  You know your online business needs a blog. Everyone who’s anyone says it. And they’re right. So, you bit the bullet and set it up. But, your blog isn’t doing what you were led to believe it would do for you. About 4 people are reading your posts. New customers aren’t flowing in after discovering your blogging brilliance. You’re struggling to keep up with your blog. And honestly, some days it feels like you’re wasting your time. So, what gives? You know those “experts” are often just plain wrong. And maybe this blogging thing is their way of distracting you while they rake in all the money? Before you let your blog die the familiar death that so many do, let’s make sure you’re doing it right. Yes, that expert advice you received that you must have a blog is solid advice. But, what they might have failed to mention, is that there’s much more to it than the quick and easy 5 minute install on WordPress leads you to believe. Your blog is not something you’ll ever check off your to-do list. It requires your consistent attention. And if you’re not caring for it like it’s your child, then yes, it could actually be hurting your business. Certainly that’s the last thing you need. Let’s get to work on fixing that. First, let’s take a look at the 3 main reasons you’re blogging. Then we’ll consider how your blog could be working against, rather than supporting, those reasons. Why Are You Blogging? Maybe you’ve never given this one a lot of thought past, “because I’m suppose to.” But,...

Why I Bought Jay Baer’s Book (and Why You Should Care)

Jay Baer has a new book coming out in June 2013. It’s called Youtility: Why Smart Marketing is About Help not Hype. In case you don’t know Jay, here’s how he introduces himself: I’m Jay Baer. A hype-free marketing strategist, speaker, and author. I’m the founder of Convince & Convert, a social media and content consultancy. I know Jay because I read his blog at Convince & Convert, subscribe to his daily email that provides social media updates, and listen to his Social Pros podcast. I wouldn’t describe myself as a hardcore Jay Baer fan, but I do respect and trust him. And while I’m certain his book will be good, that’s not why I bought it. I have more books on the shelf than I can read in the next 10 years. I bought, or actually pre-ordered, Youtility because of an email Jay sent out. And I was so impressed with the marketing lesson in this email campaign, that I am compelled to share it with you. How We Usually Sell You know marketing. Either because you are a marketer, or you’ve been marketed to. So you know that when you sell something, you sell not the “features” of the product, but rather the “benefits” users will get from the product. I would have expected Jay’s email to read something like this: Youtility gives you a whole new way to look at marketing. You’ll learn: How one tweak in your marketing strategy can double your profits; Why people don’t buy from you, and how to change that within a week; and The 3 ways you can help your...

Do Your Social Media Numbers Tell a Lie?

I don’t like numbers. Never have. I come from a family of accountants. Yet I appear to have been born without a left brain. My distain for numbers started in my early math classes. Math was really the only thing I didn’t “get” throughout my school years. So it should probably come as no surprise to me that when I started my online business, I hated the numbers side of it. The first things I outsourced were split testing and analytics. Let someone figure out what works best for me, and then I’ll do it. It’s only natural that when social media became such a huge part of building a profitable online business, the numbers would be a huge turn-off for me. Twitter followers, Facebook fans, Google circles, LinkedIn connections, Kred scores, Klout scores . . . numbers, numbers, numbers . . . We seem to be defined online by our numbers. At first, being a number online didn’t bother me. That’s how the game was played. And there were lots of ways to pump up your numbers. But gradually, the numbers started to turn me off. I began noticing people with huge followings ~ according to the numbers ~ who, upon closer look, didn’t appear to have any real influence. Or anything relevant to say. I saw people brag about things they did to increase their Klout score by 10 points in a week. Although their real social influence hadn’t increased at all. Do the Numbers Even Matter? If you have an online business, I bet you have more stuff to do in your life, than time that...

9 Unusual but Achievable Tips to Start Profiting Now with Your Online Business

When I first started out online, I was totally sucked in by those stories of people who made $10,000 in their first thirty days. With a system I could purchase for just $97 today! You would think I would be smarter than that. But hey, if it’s possible that it could happen, isn’t it worth $97? Well, I’ve come a long way over the years. Fortunately. And I realize that the “first 30 days” always means “the first 30 days after they’ve worked at it for 2 or 3 or 10 years!” While it’s not realistic that you’re going to start pulling in 5 figures a month your first month in business, you can get into the profit zone in the first 30 days. But, it’s not necessarily going to be easy. It’s going to require that you do some things that most others aren’t willing to do. Good news is, they are things that you can do. Let’s talk about 9 things you can do to jump-start your online business profits. The “how to” of each of these could be its own article, but I’ll give you enough information here to decide which direction you want to go. Give Stuff Away You’re probably familiar with this concept. You give a free ebook, report, or video in exchange for a person’s email address. Everyone’s doing this to build their list. But it takes time to get those on your email list to actually buy from you. So how do you give stuff away, and profit now? Here are 3 things that work. 1. Telephone Consultation When you are first...