5 Content Marketing Strategies For Getting it All Done

Back in the day, you could get away with posting on your blog a couple of times a week, if you had a blog at all. And that was all the content your business had to produce. The rest could be done with landing pages, Google Adwords, and email marketing. But, things have changed, as things do. And now, more and more, doing business online is all about content. As an online business owner, you are a content marketer. Or at least you better be. You may be thinking content marketing is fine for others, but you’re using social media marketing to grow your business. Well, call it what makes you happy, but social media marketing is content marketing. Sure, you can tell people good morning, good night, and show them a picture of your dinner on social media. But if you want to build relationships that translate into money, you’re going to have to also give them quality, relevant information about your market. It’s not just about blogging. Your audience expects good content from you on Twitter, Facebook, YouTube, LinkedIn, Google+, and yes, even Pinterest. And this is where the problem comes in. If you want people to get to know you, and if you want to keep them engaged, you’re going to need to be blogging at least twice a week, and posting on your social media networks daily. And then interacting with those who comment on your blog and social media networks. This quickly becomes a full time job, at least. So how do you keep up with your content marketing, and still have time for...

Social Media: Are You Posting Enough? Or Too Much?

How many times a day should you tweet, update your status, or otherwise share on your social media networks? Let me tell you upfront that I’m not really going to answer that for you. But, I will tell you how to answer it for yourself. It can be challenging to hit that “sweet” spot. You need to post enough to make people notice and remember you, but not so much to make them feel like you’re stalking them. There’s no magical formula for this. It’s going to depend on you, and your audience. So, how do you figure out the answer for you? Let’s start with this general rule: It’s easy to post not enough content, and hard to post too much.  Let’s look at what that means. How Little is Too Little? I was watching a webinar sponsored by HubSpot the other day. I love HubSpot. They consistently produce good resources. But, one of the presenters on this webinar was talking about how to put together a content calendar. His recommendations for a small business? 4 blog posts, 8 Facebook posts, and 16 tweets. Is that per day you’re wondering? No. In fact that’s what he recommended for the month. Now that is a clear example of not enough. We’ll take a look at the unique needs of the different networks next time. But here’s an important thing to keep in the front of your mind when it comes to all of your social media activity: No one reads all of your posts. No one even sees them all. Okay, maybe 3 people who really love you make it a point...

How to Improve Your Content Creation: 5 Useful Tips

I love to write. And most days, things to write about flow pretty non-stop in my head. But, there are some days when content creation feels like trying to pull together dinner. I think, “Didn’t I just do this?,” “How am I going to come up with something different?,” and “I can’t possibly get this done in time!” The fact is, it’s got to be done. Content creation is the backbone of your online business. You need to be posting on your blog at least twice a week. And posting on your social media networks consistently throughout the day. While your social media content doesn’t have to be all original stuff, you do need to have some original content every day. And, if it’s not good content, you’re wasting your time. Here are 5 of my best tips for making your content creation better: 1. Write Every Day Set aside time to write every day. I write for at least an hour every day, although I like it when I have two hours. Writing every day will make you a better writer. And, obviously, if you commit to writing every day, you will never run out of content. Some days your writing will be very directed, like the days you have to finish a blog post. Other days, it will be fairly random. On those days, don’t worry about why you are writing, or how long it is. Just know that you will use the content in the future, whether it’s for a blog post, social media, or a product. You can make it shorter or longer as needed. 2. Read More...

How to Unleash Your Online Business’s Number One Asset

What is your online business’s number one asset? I hope you answered “me.” Because once you recognize that fact, and get down to putting “you” to work, you are going to be well on your way to a profitable online business. The fact that you are your online business’s biggest asset is good news and bad news. The bad news is, no one can do “you” for you. You can’t outsource this. The good news is, once you start doing “you” right, you become unstoppable. Because most people either never get that they are the difference-maker in their business; or, that fact scares them so much they never gather the courage to make it work for them. “You” are delivered to your audience through the content you produce. Content used to be very easy. Not anymore. And it’s not so much that it’s become hard, it’s just that it requires more effort on your part these days. Let’s look at how content has changed. CONTENT “THEN” It used to be that you could literally build a profitable online business without ever having an original thought. You simply became an affiliate marketer for every product ever produced, and you sent out the content provided by the product owner. When I promoted affiliate products, I remember being provided with everything I would ever want to post anywhere. Canned emails to send to my list, banners to use in advertising, even blog posts to use on my own blog. When social media came about, suggested tweets were even provided. If you’ve been around online business for awhile, you probably remember getting dozens...

How to Get Your Blog in All the Right Places

If you are going to have a profitable online business, you need to get people to your website. More specifically, to your blog. Your blog is the home of your online business. The place where great information resides, great connections are made, and your great products are sold. Your blog is prime real estate. So it needs to be in prime locations. As I said, your blog is your business’s home. When I built the house I live in, my builder told me he was building houses identical to mine in another neighborhood. The lots those houses are on are about half the size of my lot, yet the price of those homes was about $200,000 more than mine. Why? Because those houses are in a prime location in St. Louis, and mine is a little off the beaten path. I built my house 11 years ago, but the value difference holds true. I recently saw a house for sale in a very exclusive and convenient area of the city. The listed price was more than twice what my house is currently worth. Yet when you look at size and features, the house is worth maybe 20% more than my house. Again, as realtors say every day, it’s location, location, location. You’ve probably seen this same result with blogs in your market. There are those you read that have consistently great content. Yet their alexa ranking is in the millions, they get no comments, they appear to be a ghost town. In fact, this may be you. If your blog has content that is just as good as the “famous”ones...

5 Useful Tips for Engaging Your Audience on Social Media

Last weekend my family went to the Pride festival, an annual event here in St. Louis. The theme this year was “Be Yourself.” Pride celebrates each person’s right to live out his or her authentic sexual preference and orientation. As you may imagine, any event with the theme “Be Yourself,” draws some really fun and interesting characters. This year, there was some great entertainment in the kids’ area of the park where the festival is held. The first woman was a teacher. She sat and sang traditional children’s songs while she played the guitar. The kids sat in a circle around her. When she began, the little ones showed some interest and attention, but also a typical amount of restlessness. After a few minutes, she moved into some audience participation songs. Having the kids stand up and move, and take an active role in singing and acting out the songs was transformational. The kids immediately went from a state of forced attention to sincere enjoyment and 100% engagement in the performer. The next entertainer stood at a microphone and sang less traditional songs to the kids while she played the guitar. The kids wandered around distracted, mine complained of being hungry or hot. Until she hit on a song that required input from the little ones. They started to yell out answers, giggle at the song, and dance to the music. Soon they were up on the small stage dancing hip to hip with the performer. Again, they were 100% engaged. I was struck in both cases by the 180 the kids did once the performer began engaging them in...