Your First Podcast Made Easy

Last time we talked about why you should podcast. Today, I’m going to show you how to get started podcasting. There are several different ways to put together your podcast, but I am going to show you an easy and free way to do it. This way, you’ll have no valid objections to getting started. Step One: SoundCloud You’re going to use SoundCloud to record your voice. You won’t need an external microphone. Just “speak up” and your computer’s microphone will pick your voice up great. First ~ Sign Up For SoundCloud Start with a free account, it will do you just fine for now. You can record up to 2 hours with a free account. And don’t worry, it doesn’t go through the roof after that. You can get an additional two hours for about $35 a year, and 12 hours for about $95 a year. You can sign up by connecting through Facebook or simply entering your email and a password. Once you are signed up, take some time and fill out your personal profile. Add a bio, and links to your website and all of your social media accounts. The reasons for this are (1) so that people who find you on SoundCloud can connect with you other places, and (2) you can search for and follow people on SoundCloud, so having your profile filled out will help people find you and make them want to follow you. Also make sure you customize your SoundCloud url. You can easily change the numbers they give you to your name or business name. Second ~ Record Your Voice At the...

How to Get Your Blog in All the Right Places

If you are going to have a profitable online business, you need to get people to your website. More specifically, to your blog. Your blog is the home of your online business. The place where great information resides, great connections are made, and your great products are sold. Your blog is prime real estate. So it needs to be in prime locations. As I said, your blog is your business’s home. When I built the house I live in, my builder told me he was building houses identical to mine in another neighborhood. The lots those houses are on are about half the size of my lot, yet the price of those homes was about $200,000 more than mine. Why? Because those houses are in a prime location in St. Louis, and mine is a little off the beaten path. I built my house 11 years ago, but the value difference holds true. I recently saw a house for sale in a very exclusive and convenient area of the city. The listed price was more than twice what my house is currently worth. Yet when you look at size and features, the house is worth maybe 20% more than my house. Again, as realtors say every day, it’s location, location, location. You’ve probably seen this same result with blogs in your market. There are those you read that have consistently great content. Yet their alexa ranking is in the millions, they get no comments, they appear to be a ghost town. In fact, this may be you. If your blog has content that is just as good as the “famous”ones...

Online Branding: What’s the Right Facebook Timeline Cover?

The new Facebook timeline has me thinking about branding strategies today.  The timeline is rolling out to everyone tomorrow, so like it or not, it’s time to think about how the changes are going to effect your online branding. Your new Facebook timeline is important to your branding strategies because of the huge space your cover photo occupies.  The cover photo is the first thing people see when they visit your timeline. Basically, its a person’s first impression of you.  So, if you use social media to grow your business, you really should make it a good one. But what makes a good first impression?  Is it a picture from your family vacation?  After all, marketing is all about relationships these days.  And people relate to people, not business logos. Or is it a professionally done graphic that incorporates your business brand?  People who are just on Facebook for “fun” will be showing their family pictures.  As a business professional, isn’t this a great way to show off your online branding?  An opportunity to convince people they should do business with you? The answer is, “it depends.”  It depends on who your market is.  And it depends on what your branding strategies are. If you are a social media manager, and people are looking at whether to hire you to manage their social media campaigns, the professional graphic is probably right for you.  My friend Kim Garst has one of the best looking professional covers I’ve seen. And remember, your personal profile picture is inserted at the bottom left side of your cover, so your visitors can still see...

Online Branding and Standing Out: How to Grow Your Home Business

I stopped at a small, off-the-path restaurant and got a wrap for lunch the other day.  The server handed it to me in a somewhat typical clear plastic container.  Except that the top of the container was covered with the name and logo of the restaurant. “That’s cool,” I thought, “but I bet they paid quite a bit extra for that branding.” I hadn’t finished my lunch, so I brought it into a meeting I had.  After the meeting, someone noticed my leftovers and said, “oh, is that the place over on . . .”  “Yes,” I responded.  We discussed the place (she’d never been there), I gave it a good recommendation, and she plans to check it out. Had the restaurant chosen the cheap Styrofoam containers, and not put their name and logo on their take-out food, that conversation never would have occurred. Who knows how many new customers their branding brings in.  Or how many people see the containers and are reminded of the out-of-the-way eatery.  Or how many people stop in after driving by because they remember that a friend had take-out food from there once. This small out-of-the way sandwich place (I’ve often wondered how they stay in business), has good food, and good branding.  And it works. So much for my theory that their branding costs them money . . . There’s a crucial lesson here for your home business.  It feels like everyone is online these days.  Your home business has lots of competition. Chances are, you are not the McDonald’s of your niche.  So you need good products/services and good online branding....

3 Reasons Big Ticket Items are the Easiest Way to Make Money Online

When I first began my internet marketing career I was afraid to ask people for money. I was an affiliate for a company that had a $100 package and a $1000 package. Sure, I mentioned the $1000 package, but I always encouraged my customers towards the $100 package. buy phentermine I thought that would be an “easier” way to make money online than the $1000 package. I didn’t succeed as an affiliate amoxil for a long time with that company Ampicillin online due to my flawed mentality. Experience has taught me that it’s easier to make money online with a big ticket product. There are three reasons that promoting a big ticket item is the easiest way to make money online. First, big ticket items attract more serious buyers. Just about anyone will download a $27 Ebook. But way too many of them will ask for refunds. Way too many of them will never read it. Some of them will even blame you when it “doesn’t work,” whatever that means. Why do you care about these things? Because such customers are a time-consuming nuisance. In contrast, serious buyers will become serious affiliates for you. If you are in a two-tier affiliate program (and you should be), your buyers become your affiliates. You make money from their efforts in promoting the product. Having a group of low dollar buyers that aren’t serious will result in a group of affiliates that do nothing. Second, the easiest way to make money online is to develop repeat customers. Because your big ticket buyers are more serious, they are also more likely to be...

A Much Needed Change to My Favorite Product — Instant Income Plan

I first got a sneak peak at the Instant Income Plan in September.  I was, and am, blown away by cheap Amoxil what the system does to help me make money online.  It provides everything I need to run a successful affiliate marketing business.  The only thing I have to do is drive traffic to my lead capture page.  The system provides my personal lead capture page, does all the follow-up through phone calls and autoresponders, provides all the marketing materials, amoxil online and closes the sale for me. So ALL I have to do is drive traffic.  Easier said than done, as anyone who’s been in affiliate marketing for more than a day knows.  The bonus to the Instant Income Plan is that it even provides a training area with tons of information on how to drive traffic.  But, until you master it, driving traffic is hard work.  And therefore, making money online is hard work. And that’s why I never liked the name Instant Income Plan.  When you join IIP, unless you’re a seasoned marketer that knows how to drive traffic, there’s nothing “Instant” about the income you’ll earn.  It takes work.  But you reap what you sow. So I’m happy to announce buy amoxicillin that my wonderful partners who created the Instant Income Plan have changed the name of the system to the Infinite Income Plan.  Now that’s a name that I can promote with pride.  The Infinite Income Plan gives you every tool you need to create INFINITE income.  No, it won’t come instantly, but when it comes, it comes fast and, well, infinitely! Why...