One Simple Reframe to Make Your Business More Fun and More Money

One Simple Reframe to Make Your Business More Fun and More Money

Most people want to help other people. This applies especially to entrepreneurs. In everyday life, we humans go out of our way to help people. We hold doors, pick up dropped items, lend change to the person in front of us who’s short. We help a stranded motorist, Cook meals for a sick neighbor, Attend fundraisers for a community member dealing with tragedy. . . My family has season passes to Six Flags. Several times a season they have “bring a friend for free” day, which means we have four free passes, each worth a minimum $45. We rarely bring four friends, which means I get to troll the line asking people if they’d like to be my free guest. And I do this without hesitation. It’s the gift I’m committed to giving someone. The human instinct to help. When Helping Becomes Selling I’ll confess that in the past I’ve been much less enthusiastic about offering my coaching or consulting services to people. When I think about how differently I approach potential paying clients than I do potential free guests at Six Flags, it almost makes me laugh. Take a pause for a moment here, because this is worth your time. Think about how enthusiastically and freely you offer to help your fellow humans in everyday life. Compare it to how you approach potential clients. If you think it’s an apple to oranges comparison, don’t go away. I did too, at first. But I was wrong (as are you). 🙂 And I can tell you that since I recently started viewing every potential client as a Six Flags free...

Is Your Blog Hurting Your Online Business? (Part I)

  You know your online business needs a blog. Everyone who’s anyone says it. And they’re right. So, you bit the bullet and set it up. But, your blog isn’t doing what you were led to believe it would do for you. About 4 people are reading your posts. New customers aren’t flowing in after discovering your blogging brilliance. You’re struggling to keep up with your blog. And honestly, some days it feels like you’re wasting your time. So, what gives? You know those “experts” are often just plain wrong. And maybe this blogging thing is their way of distracting you while they rake in all the money? Before you let your blog die the familiar death that so many do, let’s make sure you’re doing it right. Yes, that expert advice you received that you must have a blog is solid advice. But, what they might have failed to mention, is that there’s much more to it than the quick and easy 5 minute install on WordPress leads you to believe. Your blog is not something you’ll ever check off your to-do list. It requires your consistent attention. And if you’re not caring for it like it’s your child, then yes, it could actually be hurting your business. Certainly that’s the last thing you need. Let’s get to work on fixing that. First, let’s take a look at the 3 main reasons you’re blogging. Then we’ll consider how your blog could be working against, rather than supporting, those reasons. Why Are You Blogging? Maybe you’ve never given this one a lot of thought past, “because I’m suppose to.” But,...

3 Keys to Attracting an Engaged Social Media Following

We’ve been talking about how to attract quality people to connect with you on social media. And how that strategy beats the time-consuming task of chasing the numbers. I told you that the best way to attract an engaged social media audience is to put out quality content, consistently. And then connect with others who are happy to help promote your content. Now it’s time to look at exactly how to go about doing those things. What is Quality Content, and How to Create Some A big part of social media is sharing other people’s content. And certainly you want to do that, and do it often. But, ultimately, you’re going to need your own great content to establish yourself as an authority in your market. With content marketing being “where it’s at” right now, it’s not good enough to just write anything and put it out there. Your content has to be quality, or no one’s going to come back for more. When I write, my foundation goal is always to produce something that will make people want to add me to their “favorites.” That could mean subscribing to my list; adding me to their Reader; or putting me on their Facebook Interest lists, Twitter list, or “special” Google+ circle. That’s how you define “quality.” How to create quality content could fill at least a book, but here are some of the important starting points to get you thinking: Be relevant and creative: This can be a little tricky. You want to be creative, and write about things others aren’t writing about. But, you also want to be relevant, and cover...

The #1 Way to Increase Your Social Media Numbers

When you talk about how to increase the number of social media followers you have, people listen. Because more followers equals more money for your business, right? Well, as we talked about last time, bigger is not always better when it comes to your social media following. The Social Media Numbers Game is Hard Work Most advice focuses on ways to get people to click “like” on your Facebook page, or establishing a daily routine of following and unfollowing people on Twitter. All with the goal of increasing your social media numbers, and therefore, hopefully, your influence. There are a couple of downsides to playing the numbers game with social media. First, you are going to end up with a lot of followers who you have no influence over. Two things will happen with these people. Either (1) they’ll never be anything more than a number to you, or (2) you’ll work long and hard to build a relationship of trust with them. The second downside to this method is that it takes a lot of time. Every day. Posting and replying. Searching out new connections. And not just on one social media network, but on two or three, or more. There is no effective “set it and forget it” method. No leveraging your time. But, is There a Better Way? You could decide that social media is just too time-consuming. And go after a quicker and easier way to build your business. But that’s not a good choice these days. Despite its drawbacks, social media really is the easiest and most effective way to build your business. However,...

Do Your Social Media Numbers Tell a Lie?

I don’t like numbers. Never have. I come from a family of accountants. Yet I appear to have been born without a left brain. My distain for numbers started in my early math classes. Math was really the only thing I didn’t “get” throughout my school years. So it should probably come as no surprise to me that when I started my online business, I hated the numbers side of it. The first things I outsourced were split testing and analytics. Let someone figure out what works best for me, and then I’ll do it. It’s only natural that when social media became such a huge part of building a profitable online business, the numbers would be a huge turn-off for me. Twitter followers, Facebook fans, Google circles, LinkedIn connections, Kred scores, Klout scores . . . numbers, numbers, numbers . . . We seem to be defined online by our numbers. At first, being a number online didn’t bother me. That’s how the game was played. And there were lots of ways to pump up your numbers. But gradually, the numbers started to turn me off. I began noticing people with huge followings ~ according to the numbers ~ who, upon closer look, didn’t appear to have any real influence. Or anything relevant to say. I saw people brag about things they did to increase their Klout score by 10 points in a week. Although their real social influence hadn’t increased at all. Do the Numbers Even Matter? If you have an online business, I bet you have more stuff to do in your life, than time that...

Why Your Money-Back Guarantee MAKES You Money

Let’s say you sell a $97 product about how to set up and successfully run an organic garden in your backyard. It consists of an ebook, videos and some bonus seed and soil selection guides. It’s delivered completely by download to the buyer’s computer. Should you offer a 100% money-back guarantee for 90 days if your customer is not completely satisfied? Your first reaction might be, “of course not, anyone could ask for her money back, but there’s no way to get the product back.” It’s like walking into Foot Locker to return a pair of shoes and asking for your money back without giving the clerk the shoes back. Craziness. Not so fast though. Because the answer is an unequivocal “yes,” you should absolutely offer your customer her entire $97 back if she asks. Even if she then goes on to use your product to create the most bountiful organic garden in the country. It doesn’t matter how high-dollar your product is, you need a money-back guarantee. And yes, even for your services and your live events, you need some kind of a money-back guarantee, no questions asked. Why? Because such a guarantee will actually make you money. There are at least 3 reasons why. 1. Confidence Sells You’ve certainly seen or heard it before: “We’re so convinced that you’ll love your new XYZ that we’re offering you a full 30 day money- back guarantee.” Such language isn’t just for the late-night infomercial. Your potential customer needs to know that you’ve created something so awesome that you have no fear of going broke from all the refunds. Let’s...