How to Simplify Your Business Growth in One Step

When you think of “business growth,” you likely think numbers. But that’s a mistake. Because once you start focusing on your numbers ~ needing more followers, more views, a bigger list ~ you loosen your requirements for admission into your audience. It no longer matters whether the people who join you are on the same mission as you, and are looking for the outcome you offer. What matters is how many people opted in to your list today. How many Twitter followers you have. How many YouTube views you got. And while you certainly need someone to be listening, your focus should always be on who’s listening, not how many are listening. I hope you’ll take a few minutes to watch the video, because I think it will help you put this strategy into use in your business. It really will simplify and accelerate your business growth. But, if you’re really in a hurry . . . Here’s the “Skimmer’s Version” for Simplifying Your Business Growth I’m sharing this with you because I recently “got it” myself and it’s making a huge difference in my business growth and in how happy I am with my clients and my entire audience. First, make sure your messaging is clear. What do you stand for? What are you against? Don’t be afraid to offend people, alienate people, push people away. You will get resistance from people. This truly is the first sign that you are doing things right. Wish these people well and tell them to go away. Don’t argue with them. Don’t try to convert them. If we all resonated with the same thing, there would only be one...
Because My Boys ARE Tamir Rice

Because My Boys ARE Tamir Rice

Photo Credit Justice For Tamir Rice FB Page My seven-year-old son said to me a few months back, “I don’t want to get shot and killed when I get big.” This was out of the blue, as his thoughts tend to be. I quickly assured him that he shouldn’t even worry about that. That wasn’t going to happen to him. I purposefully dismissed the thought much quicker than I would have if he wasn’t seven. A time when the thrill of his next basketball game, or lure of his next adventure with a friend should be occupying his mind. He’s a deep kid though. And what came out of his mouth next left tears in my eyes. “But what if I’m walking down the street and a police tells me to move and I’m just trying to get on the grass and he thinks I’m trying to run away and he shoots me?” And so now I’m speechless. Because “what if” . . . A Bad Mom Moment? We live in St. Louis. A ten minute drive from Ferguson in fact. When Michael Brown was murdered, I didn’t talk with my children about it for the first few days. The older ones are 7, 8 and 11, and I didn’t want to take the piece of innocence away from them that would inevitably be stolen when they learned this happened, and why. I thought about how freely my boys (the 7 and 8-year-olds) approach police officers and ask them about all the devices they wear around their belts. I didn’t want them to fear the police. Most are good....
How Breaking the Rules of Christmas Can Make You Happy and Wealthy

How Breaking the Rules of Christmas Can Make You Happy and Wealthy

This year my kids had a gift-free Christmas. I’m still not 100% sure why I made this decision. Likely a combination of a few different reasons. I’ll spare you the details, but let’s just say they’ve behaved badly lately. Not just lately really, it’s become a long-term pattern. One that I can’t seem to break with any consequence I impose. If it was not Christmas time, and they asked me to buy them a toy, the answer would be a clear and unequivocal “no.” Your lack of respect for me, and the peacefulness of our household will not result in you getting what you want anyway. For me, that sends the wrong message. I am not at all a “hard-ass” mom. Not even close. Some of my children, because of bad choices made by their birth moms, have been left with unfair challenges in life. I’m sympathetic to that and I make accommodations for it. But guess what. No one really cares that you started life with a disadvantage. It’s not like you’re gifted a free pass that you can hand out as an excuse for the rest of your life. So I raise them to succeed in spite of the fact that they got a slow start out of the gate. To take responsibility for what they become, and not make excuses. I did not make the gift-free Christmas decision lightly. But I will tell you what eventually made it easy for me. The Rules of Christmas As I began to approach Christmas differently this year, I realized there are actually rules for Christmas. And everyone assumes that you...
Death Row, Online Marketing and My Journey to Change the World

Death Row, Online Marketing and My Journey to Change the World

Prequel The perception is that you’ll find the worst of the worst humans on death row. That they are a scary bunch of men, or maybe even “animals,” that you and I would never have a single thing in common with.  And maybe you won’t believe me when I tell you that nothing could be further from the truth. That you could learn more about life and success and failure from many death row inmates than you will from 4 or 6 or even 12 years of higher education. But it’s fact. (You might find an interesting tidbit of support for the fact in this article about prison inmates beating the Harvard debate team!) Anyway  . . . what’s that got to do with online marketing, and changing the world? You’ll see in a minute. Stick with me. For 25 years I was a criminal defense attorney. Not the kind you see on TV, where the actors choose the cases they take, and free the wrongfully accused after 60 action-packed minutes. And not the “real” attorneys you see on the TV news, who wrangle the multi-million dollar athletes’ murder charges down to traffic violations.  I worked for the poor. Appointed to represent those who couldn’t pay, but were facing jail time. Fresh out of law school, it started with drunk driving and suspended license charges. Within seven years, I had devoted my practice to representing those charged with crimes carrying the death penalty, who didn’t have the 100K+ it took to defend against such charges (or even $100 without the “K” in most cases).  Ten different times throughout my...
5 Reasons You’ll Fail in 2014

5 Reasons You’ll Fail in 2014

Happy New Year! I know you want to change some things this year. Probably a lot of things. Hopefully you’re concentrating on how and why you’re going to succeed, not fail. And while that’s usually what I like to talk about too, as 2014 arrives I find myself frustrated for you. Frustrated because every year everyone vows to make these hugely wonderful changes that are going to make the new year the best ever. And yet by February, at the latest, more than 50% of us have lost that list of things we were going to do to become a picture of success in our business, and our life. Look back for a minute at your 2013. Are you where you wanted to be when you set your vision for the year on January 1, 2013? Probably not. Today is the time to make sure 2014 doesn’t suffer the same fate. Which means that you’ve got to do something different. Most people vow to work harder so they can reach their goals, but that’s never what it’s about. If you want different results, you’ve got to stop trying the same old things that haven’t worked. Here are the biggest 5 failure factors I see. 1. Your Goals are Too Big, Too Many, and Too Vague If you’re setting goals and consistently not reaching them, then you’re doing the goal-setting process wrong. And I’m not going to offer you some new fancy pants system guaranteed to help you finally reach your goals. Such a thing does not exist. Here’s one thing I know about goal-setting — there are a thousand “best” ways...