Typically, the new business owner has very little time to really work on her venture. Maybe 10 hours a week. And usually after (or before) going to a full time j-o-b that is often a daily grind.
Fortunately, you can launch a successful business in 10 hours a week. But, many people don’t. And for years, I was one of them.
And oh how things changed once I figured out why.
If you are devoting a specific number of hours and a specific number of days to your business, but aren’t making the progress you want, all is not lost. You simply have to figure out what you are doing wrong. And fix it.
To do that, here are 5 things you must analyze about how you spend your time “working on your business.”
First, do you have your time mapped out?
Let’s go with the example of having a 2 hour block to work on your business. You must sit down knowing what you can realistically do in those 2 hours. And 75% (at least) of what you do must be income producing.
Second, how do you start your business-building time?
The first thing you do sets the tone for the rest of your work time. Make it the least attractive thing you need to do. It will feel good to get that out of the way and inspire you to move on to the “easy” stuff.
Checking your email and sliding on over to Facebook for “just a minute” is NOT the way to start. I don’t care how big of a part social media plays in your business strategy.
Third, what’s your social media plan?
Speaking of social media, you have to strictly limit your involvement here or you’ll blow your 2 hours (and more!) every time. It’s not enough to say “I’ll get on Twitter and Facebook and get off when I’m done.” Social media is never done.
Set a timer for 30 minutes and do everything you can in that amount of time. Schedule your tweets. Update your Facebook status. And move on.
If you have an extra five minutes outside of your 2 hour block of time, you can come back later and do more. But unless social media is putting at least 4 figures a month in your pocket, don’t spend more than 30 minutes a day on it.
Fourth, are you using all of your time?
When you have 15 minutes left, do you think “well, I can’t get much more done,” and slide back into email, or Facebook, or just pack it in for the day? Don’t.
What you can accomplish in just 5 minutes can be incredible.
If the next thing on your list is writing a blog post, start it. So what if you can’t finish it. Start it. By doing this, I’ve often found the energy to stay up later and actually finish it. Or, the excitement to create a little extra time to finish it later in the day.
Fifth, do you have a business plan?
Don’t spend your two hours being overwhelmed. Yes, you want to get your blog up and perfect, create an opt-in, do some SEO work, make a video, create a product, record a podcast, spend some time learning new strategies, get your Facebook page up, customize your Twitter background . . . . ugh.
Make a list of all of these things in the order of their importance. And follow it. If the current task is creating your opt-in, do that. Until it’s done. Don’t spend 10 minutes on 12 things and finish nothing.
If you really are devoting the time, but aren’t getting the results, I guarantee that the above analysis, done honestly, will shortcut your road to success too.
JENNIFER HERNDON is a work at home mom with three fabulous kids, ages 3, 4 and 6. She has been enjoying the time freedom and financial benefits of working at home for over 13 years. Jennifer’s passion is empowering others to personal and business success through a positive mindset and consistent action.
Need help mapping out your road to success and staying the course? (We all do!) Jim Rohn’s One Year Success Plan helped me make the changes I needed in my life. Get started today!