3 Things Your Online Business Needs in 2012

You may recall that back in September I told you it was time to start planning your 2012 online business strategy NOW.  While it is possible to instantly change your mindset, putting the new you into action – and seeing results – takes time.

Which means that if you wait until December 31 and come up with a list of “New Year Resolutions,” 2012 isn’t going to start off for you much different that 2011 was.  And that can be kind of depressing.  And it can make you give up on your resolutions before all the streamers have been cleaned up off the streets in Times Square.

So, if you listened to me, and began to plan your 2012 online business strategy months ago – good for you!  January is going to be a great month for you.

But, if you never quite found the time for that, I understand.  Sometimes it’s hard to get your head around today.  Thinking about next year is out of the question.

Which is why I am going to share with you three things I’ve put into practice to make 2012 my best year yet.

When I look at all of the planning I’ve been doing to take my online business to the next level in 2012, these things are the early winners in the category of what’s really making a difference.

1.  Hire a Coach

I mean pay someone every month to personally coach you.  I don’t mean choose a mentor and read their blog every day and purchase every course they’ve ever put out.  While that’s certainly a way to find a coach, it’s no substitute for having a coach.

You must have direct phone and email access to your coach.  She must be available to answer your specific questions, to hold your hand through your challenges, and to hold you accountable in your online business.

And you should be paying her just a little more than you’re really comfortable with.  Just to make sure that you take it seriously.

Every successful person I know has a coach.  The millionaires I know pay their coach six figures a year.  The rest of us pay five figures a year so we can learn how to get in a position to lay out six figures a year.

2.  Learn How to Outsource

No matter how dedicated you are, there’s a limit to how many hours a week you can work on your online business.

If you have a job, or kids, or both, then that limit may be 10-15 hours a week.

No matter what you have been told in the past, I want to bring you into reality here.  It’s hard to build a 6 or 7-figure online business working just a few hours a week.

Imagine if you could work 40, 80, 100 hours a week – and beyond!  Now we’re talking.

Fortunately, you can.  And the best news is, you don’t have to increase the number of hours you put it.

Find the things that you aren’t good at, that you don’t like to do, or that you simply aren’t getting done and outsource them.  The world is full of virtual assistants, online business managers, and freelancers who would love to take on your project.

Don’t tell me it costs money, because it doesn’t.  Outsourcing makes your online business money, a fact you will quickly discover once you start doing it.

3.  Offer Something New

If you continue to do the same things you’ve done in 2011 ~ while I will applaud your persistence ~ I won’t expect to hear that you are getting any different results.

An excellent way to breathe some life into your online business is to offer your clients something new.  It might be a new ebook, video course, or home study program.  It might be a new coaching program (you may be the personal coach someone needs!). 

Or it might be a new website, a forum, a Facebook page.  It could be any new way for your clients to contact you and interact with you.

Take the one online business strategy that you’ve been most wanting to implement “someday” and make that someday “now.”

I can’t wait to hear how you’ve used these three things to explode your online business in 2012.  I’d also love to know other ways you plan to grow your online business in the coming year.  Please share with me in the comments below!


JENNIFER HERNDON is a work at home mom with three fabulous kids, ages 3, 4 and 7. She has been enjoying the time freedom and financial benefits of working at home for over 13 years. Jennifer’s passion is empowering others to personal and business success through a positive mindset and consistent action.

Jennifer credits the turn-around in her online business to Jim Rohn’s One Year Success Plan, the perfect tool for planning a successful life. Here’s your chance to be inspired and guided daily by the world’s greatest business philosopher. Create your future with Jim Rohn’s One Year Success Plan and start improving your life and your business today!


  1. Offering something new requires a great deal of time and energy. It is my greatest challenge. Thanks for the encouragement!

  2. GREAT Tips! I have hired my business coach for 2012, I have a VA to help me with things that I just can’t get to, and I look forward to offering new things! What a fresh of breath air to know that I am on the right track! Thanks for sharing!

  3. Love, love, love these, Jennifer! I am in the process of doing these. I am sooooo looking forward to 2012! It’s going to be an Amazing year for all of us. Thank you, for sharing your wisdom {hugs}

  4. I have my coach in place and ready to start next week. Honestly, I can’t imagine being a coach without a coach! My goals include increasing outsourcing tasks and decreasing my workload. Great points and LOVE your work!

  5. Great article, Jennifer. Coming up with new material is a challenge! You’ve given me a few ideas. Thanks! x0x
    The LEARNED Preneur @ NormaDoiron.NET.

  6. Great tips, Jen!.. Like Jennifer Bennet, I also have a VA that helps me do things. Thanks for sharing this…

  7. Ah, Jennifer, my heart is beating strongly! I have the ‘goals’ to do exactly as you suggest. I hope to start coaching early next year, and later to employ a VA! I’m planning on offering something new too!
    Well it’s good to know that my ‘plans’ are right on track! I can’t wait to be a strong, independent woman with a successful business that means that I can spend my days helping people achieve their goals! :)))
    2012, here we come!


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