One Simple Reframe to Make Your Business More Fun and More Money

One Simple Reframe to Make Your Business More Fun and More Money

Most people want to help other people. This applies especially to entrepreneurs. In everyday life, we humans go out of our way to help people. We hold doors, pick up dropped items, lend change to the person in front of us who’s short. We help a stranded motorist, Cook meals for a sick neighbor, Attend fundraisers for a community member dealing with tragedy. . . My family has season passes to Six Flags. Several times a season they have “bring a friend for free” day, which means we have four free passes, each worth a minimum $45. We rarely bring four friends, which means I get to troll the line asking people if they’d like to be my free guest. And I do this without hesitation. It’s the gift I’m committed to giving someone. The human instinct to help. When Helping Becomes Selling I’ll confess that in the past I’ve been much less enthusiastic about offering my coaching or consulting services to people. When I think about how differently I approach potential paying clients than I do potential free guests at Six Flags, it almost makes me laugh. Take a pause for a moment here, because this is worth your time. Think about how enthusiastically and freely you offer to help your fellow humans in everyday life. Compare it to how you approach potential clients. If you think it’s an apple to oranges comparison, don’t go away. I did too, at first. But I was wrong (as are you). 🙂 And I can tell you that since I recently started viewing every potential client as a Six Flags free...