Death Row, Online Marketing and My Journey to Change the World

Death Row, Online Marketing and My Journey to Change the World

Prequel The perception is that you’ll find the worst of the worst humans on death row. That they are a scary bunch of men, or maybe even “animals,” that you and I would never have a single thing in common with.  And maybe you won’t believe me when I tell you that nothing could be further from the truth. That you could learn more about life and success and failure from many death row inmates than you will from 4 or 6 or even 12 years of higher education. But it’s fact. (You might find an interesting tidbit of support for the fact in this article about prison inmates beating the Harvard debate team!) Anyway  . . . what’s that got to do with online marketing, and changing the world? You’ll see in a minute. Stick with me. For 25 years I was a criminal defense attorney. Not the kind you see on TV, where the actors choose the cases they take, and free the wrongfully accused after 60 action-packed minutes. And not the “real” attorneys you see on the TV news, who wrangle the multi-million dollar athletes’ murder charges down to traffic violations.  I worked for the poor. Appointed to represent those who couldn’t pay, but were facing jail time. Fresh out of law school, it started with drunk driving and suspended license charges. Within seven years, I had devoted my practice to representing those charged with crimes carrying the death penalty, who didn’t have the 100K+ it took to defend against such charges (or even $100 without the “K” in most cases).  Ten different times throughout my...