How Social Media is Changing, and How Not to Get Left Behind

Social media and change go hand-in-hand. Facebook puts a 20% limit on the text in your cover photo. Then they take it away. Millions of Twitter followers “auto follow-back” anyone who follows them. Now they can’t. Google+ adds communities, and makes your cover photo huge. LinkedIn adds endorsements, and the ability to @ tag other users. Pinterest adds business pages, and the “people who pinned this also pinned” option. You get the point . . . Veteran social media users roll with the daily updates as joyfully as Pooh Bear greets each new pot of honey. Experts everywhere rush to blog about the latest change and the “revolutionary” effect it will surely have on the way we all do business. In reality, these changes might make things a little better, or a little worse, but they don’t significantly effect our strategy, or how we do business. Until recently, that is. Have you noticed this common trend in recent changes? Here’s what I’m starting to notice with each significant change made by the social media networks ~ there’s a major emphasis on helping users grow relationships. And an apparent desire to make it harder for those just interested in growing numbers. Let’s take a look. What Facebook Wants As you’ve probably heard, Facebook recently changed their algorithm. If you don’t know much about it yet, I highly recommend you check out Jon Loomer’s article on the changes. I agree completely with his analysis. Here, I’ll just highlight how the changes reflect Facebook’s desire to encourage and enable better relationship building. First, Facebook went to its users. Here are some of the questions they...