How My $53,000 Online Business Education Saves You Time and Money

  Here’s the thing I wish I had known when I started my first online business in 1997. Well, it’s actually one of several things that would have saved me many years and much money. But, it’s probably the biggest thing. There is not a product, service, or piece of software out there that is going to make you $10,000 in your first 30 days. And it’s not even so much about me. Because this is also the biggest mistake I’ve seen friends, colleagues, and clients make over the years. Your enthusiasm for learning when you first start your online business is admirable. I felt completely unstoppable, and was committed to do anything to make this “internet thing” work. And that’s where the expert copywriters come in. They seize upon your naive optimism and late-night “how to make money online” Google searches. And they promise you the moon. What I find most interesting about this is that you don’t have to be a “sucker” to get sucked into these sales letters. For example, we all know better than to believe the advertising we hear on TV. I can’t count the number of times my kids have come to me during a commercial, and with genuine excitement in their voices, told me about the latest product that is going to be life-changing. Most recently, the cup you shake for 2 minutes that magically produces a Smoothie King-quality drink without the time, effort or expense. Sorry, I’m just not buying it (literally!). The Psychology Behind All the “Buying” But I did buy hundreds, and thousands, of dollars worth of products and services...

The 8 Most Important Words You’ll Ever Write

Could the livelihood of your business really come down to just 8 words? Yes. I know, if I gave you 8000 words, you could dazzle me with your brilliance and convince me that I should listen to and buy from you, and only you. But, no one is going to give you 8000 words, or 800, or even 80. Why do you only get 8 words to capture your audience of potential clients? You know the answer to that one. Just take a look at your day. You go to your email inbox, and choose which ones to read based on this:   Your RSS reader likely presents the blog posts from the day in a similar fashion. My Feedly inbox looks like this: On Twitter, you’re limited to 140 characters. Facebook claims status updates of 90 characters or less do best. And even Google+ has taken the “description” out of the snippet that shows when you share an article there, leaving you with just the headline of the article. Not only are we too busy to make decisions based on more than 8 words, we’re conditioned to make such decisions by what we’re given. So, what are those 8 words? You guessed it ~ your headline. (Yes, it could be a few more words, or a few less, but “6-10” wouldn’t have made a very compelling headline for this article . . .) Whether it’s the headline of your blog post, or the headline of the email you send to your subscriber list, you better treat it like a college final, or else . . . your audience...

Goal Setting is a Depressing Waste of Time

If this is your honest attitude about goal setting, you are not alone. I’ve been there. More than once. It’s not your fault. (More on that later). But now, we’ve got to change this attitude. And the good news is, we can. I did, and I’ll help you do it. I dove into goal setting head first and full of excitement when I began my personal development journey. I still get a little pit in my stomach when I remember stumbling upon a list of goals in an old notebook, over a year after I made them. It was a list of “stuff” I wanted in my life. Some of it no longer mattered to me. And sadly, none of that supposedly well-thought-out list of things I wanted, had actually come to be. What was suppose to be a life-changing exercise for the better, worked only to drive me farther from what I thought I wanted, and deeper into depression. Why bother making lists of wishes that never come true? Who needs lists full of reminders of what you don’t have? Never one to be denied, I pressed on. Buying every program and plan I could get my hands on that taught the real way to do goal setting. Result? More pages of wishes unfulfilled. I loved the concept of making goals and crossing them off the list in moments of profound satisfaction. But, it just wasn’t happening. So, I quit. I kept my goals rolling around in my head. I kept telling myself I was more resolved than ever to get what I wanted. (Whatever that meant). But writing down...

Has Google+ Gone Facebook With the New +1 Sharing?

It’s no secret that I love Google+. And what I love the most about it is the lack of noise that’s there. Google+ is the social network that makes it easiest to get only the content you want to see. So, I was a little nervous when I first heard about the new way Google+ is handling your +1 activity. I’ve spent the last couple of days reading everything I could find on it, and watching how it works in real life. Here’s what I’ve learned and experienced so far. What’s New at Google+ In case you haven’t heard, here’s what’s up. It used to be that the only way anyone could see your +1 activity on Google+ was to go to your profile and click on your +1 tab. That is, if you have that tab visible on your profile. As you can see, mine isn’t visible, which means no one had any way of knowing what content I had given a +1 to. Yesterday, Shimrit Ben-Yair of Google announced: We’ll occasionally highlight posts that were +1’d by people in your circles And if you +1 a post, we may highlight it to your friends as well Suddenly, your +1 activity wasn’t so private, or hard to find, anymore. Here’s the way it appeared in my stream this morning: What Does it Mean? As with most any change, some people are really happy with the potential benefits, while others bemoan the potential consequences. How you feel about it likely has a lot to do with how you use Google+. Facebook “Like” Comes to Google+ Your first reaction might be, “this...

1 Small Tweak that Gets Big Results in Your Business

I talk to people who aren’t making the money they want in their online business, and aren’t serving the number of people they want to, almost daily. I also regularly talk to those who are making it happen. As a person who’s had a lot of success, and had a lot of struggle, one of the things I focus on is studying entrepreneurs who are extremely successful. The big question I have for those who have lots of clients, and lots of profits, is: What separates you from the entrepreneurs who are trying, but can’t build a profitable business? I’ve never seen or heard answers that show successful entrepreneurs to be smarter, luckier, or full of better ideas than the rest of the world. To the contrary, online business owners who “make it” do so because of the mindset they develop, and the habits they put into practice. In today’s video, I’m going to share with you the one factor that is the essential foundation for any successful business strategy. If you aren’t getting the results you want in your online business, there are likely several things you’ll need to do to change that. But, it all starts with one common ground. I’ll then give you a simple exercise to get you started. Finally, I’ll explain why this process is scientifically proven to give you better results in your life and business than other methods you’ve probably tried in the past. Enjoy the video! Now, here’s the catch. First, most people won’t take time to watch the video. If you did, you’re halfway there. But, second, of those who...