How Small Beats Big in Social Media

  It used to be that your social media goals were all about numbers. Actually, it still is that way for many people. I often see people celebrating their 500th Facebook fan, or 100,000 Twitter followers. The “bigger is better” mentality is firmly ingrained in us. The bad news is, a bigger social media following doesn’t mean bigger profits in your business. The good news is, you can have a small following on social media that delivers big results for you. What you need in today’s business world is not more friends, followers, connections, and circlers. It’s more advocates. You don’t need bigger numbers, you need bolder numbers. You need a small group that’s willing to stand up and advocate for you. They’ve got your back. They’ll share your stuff, sing your praises, recommend you to their friends, and defend you to your enemies. Eventually, this small group will help you build big numbers that actually count. Last time, I showed you an example of how Jay Baer had done a good job of building me up as an advocate for him. As a result, when he sent an email asking me to do him the favor of buying his new book, I did it without hesitation. I told you that I’d share some ways you can have a similar impact on your audience, so here it goes. If you’re going to expect someone to do more than hit “like,” “follow,” “accept,” or “add to circles,” you are first going to have to somehow add to their lives. There are 3 ways you can add to people that will turn...

Why I Bought Jay Baer’s Book (and Why You Should Care)

Jay Baer has a new book coming out in June 2013. It’s called Youtility: Why Smart Marketing is About Help not Hype. In case you don’t know Jay, here’s how he introduces himself: I’m Jay Baer. A hype-free marketing strategist, speaker, and author. I’m the founder of Convince & Convert, a social media and content consultancy. I know Jay because I read his blog at Convince & Convert, subscribe to his daily email that provides social media updates, and listen to his Social Pros podcast. I wouldn’t describe myself as a hardcore Jay Baer fan, but I do respect and trust him. And while I’m certain his book will be good, that’s not why I bought it. I have more books on the shelf than I can read in the next 10 years. I bought, or actually pre-ordered, Youtility because of an email Jay sent out. And I was so impressed with the marketing lesson in this email campaign, that I am compelled to share it with you. How We Usually Sell You know marketing. Either because you are a marketer, or you’ve been marketed to. So you know that when you sell something, you sell not the “features” of the product, but rather the “benefits” users will get from the product. I would have expected Jay’s email to read something like this: Youtility gives you a whole new way to look at marketing. You’ll learn: How one tweak in your marketing strategy can double your profits; Why people don’t buy from you, and how to change that within a week; and The 3 ways you can help your...

Are You Killing Your Business With These 3 Activities?

As an entrepreneur, your time is money. And although you may not realize it (yet), your time is more valuable than your money. There’s always more money to be had. Not so for time. So, let me get to the point. If you’re ever going to have the business of your dreams, you’re going to have to change what you do with your time. One of the first things I do with my private coaching clients is take a look at how they’re spending their time. And what I way too often find, from my clients and from other social media conversations, is that many online entrepreneurs are wasting at least 50% of their time. And I don’t mean wasting time in the sense of watching too much TV, or hanging out at the pool or your favorite happy hour too often. I mean sitting down to work on your business with a “to do” list in front of you that contains hours worth of time-wasters. There are 3 things I see over and over again that many people are doing too much of, with little or no return. The first person I identified doing too much of these things about a year ago was me. And when I started replacing these activities, I started reaching my business goals faster. And, I started making more money! I am not alone. And unfortunately, too many people continue to fall into these time sucks. If you are one of those people, today is your day to reorder your priorities. Webinars and “Training” Videos The easiest and most effective way to launch...