How to Stop Wasting Time on Social Media and Start Making Money

I’m seeing an alarming trend lately. It’s coming from clients, potential clients, and others I’m connected with both online and offline. People are spending 3 or 4 or more hours a day on social media, in hopes of growing their business through those efforts. But guess what, most of them are making about zero dollars a month in their business. And I’ve come across no one who’s pulling down five figures a month from their intense social media efforts. Does that mean you can’t make money with social media? Absolutely not. I meet nearly all of my clients directly through social media, or at least through a social media connection. The problem is this: Social media is where the relationships are made, but it’s not where the money is made. And many online business owners are getting the relationship part of their business right ~ because social media is fun and relatively easy ~ but are totally neglecting the money side of their business. Because it’s more like “work.” There are 3 things you must make a priority over your social media if you want all of this relationship building to have any impact on your bank account. 1. Product Creation You must have something to sell, right? And the more things you have to sell, the more you will sell. Funny how that works. Yet too many people can’t find the time to create even one product, and certainly can’t envision the many products that your business is going to need. You must set aside time for product creation. And after you’ve spent your time doing that, then you...

Good-bye Google Alerts, Hello Talkwalker

A couple of weeks ago we talked about the demise of Google Reader, and I showed you how to easily switch to an equally good, if not better, Reader. Just like Google Reader won’t be missed, neither will Google Alerts. I haven’t seen anything “official” saying that Google is about to kill off its Alerts service, but it seems inevitable. I’ve noticed that I’m getting fewer and fewer results from Google Alerts. And I’m reading that others are having the same experience. I think it’s time to find an alternative to Google Alerts, even if it’s not shutting down soon. I’ve spent a few hours looking for alternatives. In my search, I found a great article by Gini Dietrich at SpinSucks. Gini recommended Talkwalker as the new Google Alerts, and I agree that it’s a perfect replacement. There are three reasons Talkwalker is your choice over the others that offer a similar service. 1. Talkwalker Has a Free Stand-Alone Alerts Service One of the things I love most about Google Alerts is that it’s a stand-alone service. It’s not connected to any other service. You don’t have to log in and get distracted by a dashboard showing you 20 other statistics that call out for your attention. Talkwalker is the only alternative I found that duplicates this. And it’s free! There are many other “alert-type” services. From what I found, they are either part of a package of related services, or they don’t search and return results for as many sources as Talkwalker does. 2. Talkwalker is Easy and Accurate Again like Google Alerts, Talkwalker is easy. When you...