3 Keys to Attracting an Engaged Social Media Following

We’ve been talking about how to attract quality people to connect with you on social media. And how that strategy beats the time-consuming task of chasing the numbers. I told you that the best way to attract an engaged social media audience is to put out quality content, consistently. And then connect with others who are happy to help promote your content. Now it’s time to look at exactly how to go about doing those things. What is Quality Content, and How to Create Some A big part of social media is sharing other people’s content. And certainly you want to do that, and do it often. But, ultimately, you’re going to need your own great content to establish yourself as an authority in your market. With content marketing being “where it’s at” right now, it’s not good enough to just write anything and put it out there. Your content has to be quality, or no one’s going to come back for more. When I write, my foundation goal is always to produce something that will make people want to add me to their “favorites.” That could mean subscribing to my list; adding me to their Reader; or putting me on their Facebook Interest lists, Twitter list, or “special” Google+ circle. That’s how you define “quality.” How to create quality content could fill at least a book, but here are some of the important starting points to get you thinking: Be relevant and creative: This can be a little tricky. You want to be creative, and write about things others aren’t writing about. But, you also want to be relevant, and cover...

Why Guy Kawasaki Got a Bad Rap After Boston

It seems like tragedy has firmly implanted itself as a part of our country, and therefore as a part of social media. I’ve read opinions trashing the way businesses handled their social media after the Colorado theatre shooting, the Newtown school shooting, and the recent Boston Marathon bombing. Everyone has an opinion as to what your business should and shouldn’t post on its social media networks in the midst of tragedy. And, of course, their opinion is right. On the day of the Boston Marathon bombing, nearly all of the criticism seemed to fall on one person, Guy Kawasaki. While many, if not most, high-visibility brands stopped posting on their social media networks, Guy let his automated tweets continue to post on Twitter. In case you don’t know Guy (@GuyKawasaki), he’s a prolific tweeter. He tweets several times an hour. Many of his tweets are automated. And, he hires people to curate the content and post tweets for him. There are things that people can (and do!) criticize about his Twitter strategy. But, with nearly 1.3 million followers, it looks to me like it’s working for him. When news of the Boston Marathon bombing broke, I shut down my social media postings for the day. Nothing that I was thinking about saying seemed to matter at the time. So, I did what felt right to me. Apparently, this is what felt right for many other people too. And they decided to tell Guy that it’s what should feel right for him. Here’s a sampling: Guy’s response was, well, probably not perfect: It was likely this response, more than the...

The #1 Way to Increase Your Social Media Numbers

When you talk about how to increase the number of social media followers you have, people listen. Because more followers equals more money for your business, right? Well, as we talked about last time, bigger is not always better when it comes to your social media following. The Social Media Numbers Game is Hard Work Most advice focuses on ways to get people to click “like” on your Facebook page, or establishing a daily routine of following and unfollowing people on Twitter. All with the goal of increasing your social media numbers, and therefore, hopefully, your influence. There are a couple of downsides to playing the numbers game with social media. First, you are going to end up with a lot of followers who you have no influence over. Two things will happen with these people. Either (1) they’ll never be anything more than a number to you, or (2) you’ll work long and hard to build a relationship of trust with them. The second downside to this method is that it takes a lot of time. Every day. Posting and replying. Searching out new connections. And not just on one social media network, but on two or three, or more. There is no effective “set it and forget it” method. No leveraging your time. But, is There a Better Way? You could decide that social media is just too time-consuming. And go after a quicker and easier way to build your business. But that’s not a good choice these days. Despite its drawbacks, social media really is the easiest and most effective way to build your business. However,...

Do Your Social Media Numbers Tell a Lie?

I don’t like numbers. Never have. I come from a family of accountants. Yet I appear to have been born without a left brain. My distain for numbers started in my early math classes. Math was really the only thing I didn’t “get” throughout my school years. So it should probably come as no surprise to me that when I started my online business, I hated the numbers side of it. The first things I outsourced were split testing and analytics. Let someone figure out what works best for me, and then I’ll do it. It’s only natural that when social media became such a huge part of building a profitable online business, the numbers would be a huge turn-off for me. Twitter followers, Facebook fans, Google circles, LinkedIn connections, Kred scores, Klout scores . . . numbers, numbers, numbers . . . We seem to be defined online by our numbers. At first, being a number online didn’t bother me. That’s how the game was played. And there were lots of ways to pump up your numbers. But gradually, the numbers started to turn me off. I began noticing people with huge followings ~ according to the numbers ~ who, upon closer look, didn’t appear to have any real influence. Or anything relevant to say. I saw people brag about things they did to increase their Klout score by 10 points in a week. Although their real social influence hadn’t increased at all. Do the Numbers Even Matter? If you have an online business, I bet you have more stuff to do in your life, than time that...

9 Unusual but Achievable Tips to Start Profiting Now with Your Online Business

When I first started out online, I was totally sucked in by those stories of people who made $10,000 in their first thirty days. With a system I could purchase for just $97 today! You would think I would be smarter than that. But hey, if it’s possible that it could happen, isn’t it worth $97? Well, I’ve come a long way over the years. Fortunately. And I realize that the “first 30 days” always means “the first 30 days after they’ve worked at it for 2 or 3 or 10 years!” While it’s not realistic that you’re going to start pulling in 5 figures a month your first month in business, you can get into the profit zone in the first 30 days. But, it’s not necessarily going to be easy. It’s going to require that you do some things that most others aren’t willing to do. Good news is, they are things that you can do. Let’s talk about 9 things you can do to jump-start your online business profits. The “how to” of each of these could be its own article, but I’ll give you enough information here to decide which direction you want to go. Give Stuff Away You’re probably familiar with this concept. You give a free ebook, report, or video in exchange for a person’s email address. Everyone’s doing this to build their list. But it takes time to get those on your email list to actually buy from you. So how do you give stuff away, and profit now? Here are 3 things that work. 1. Telephone Consultation When you are first...