Google+ Communities: 5 Reasons You Should Care

Google+ finally has an answer to Facebook Groups. It’s called Google+ Communities. And while Google+ Communities aren’t unique and innovative like Google+ Hangouts, they just may be the feature that pushes Google+ beyond the “early adopters,” and into the mainstream of social media networks. My first reaction to the news about Google+ Communities was, “this sounds great, but really, do I need a reason to spend more time on social media?” Having played around in the new Google+ Communities, I’ve decided the result isn’t going to be more time spent, but rather time better spent. So, if you’re thinking Google+ Communities sound interesting, but you’re not sure you really have time to spend there, I encourage you to read on. There are at least 5 reasons you’ll want to rethink that position. What and Where Are Google+ Communities? I won’t give you a step-by-step “how to” on Google+ Communities here. Let’s just look at the basics so you can understand what they are. Then we’ll go into why you should care. Google+ Communities can be public or private. There are 2 types of public groups – one allows everyone to post and comment; the other allows only moderators to post, but everyone can comment. There are also 2 types of private groups – one that can be discovered through search, and one that is discoverable only to those who have the url. You can find your Google+ Communities by logging in to your Google+ profile and looking for the green icon on the left-hand side. It looks like this: When you click on the “Communities” icon, you’ll see thumbnails...

3 Reasons YouTube Must Be In Your Marketing Strategy

You’ve probably heard that YouTube is the second largest search engine on the internet. Just behind Google. And you’ve probably said to yourself, “I really should be using YouTube to market my business.” And yet, strangely, you likely don’t have a single video up on YouTube. Now is the time to change that. Not in 2013. Not after you’ve finished the video marketing course you bought a year ago. Not after you have time for a haircut. Now. There are 3 reasons why. 1. YouTube Makes You Unique Despite YouTube’s popularity, the vast majority of entrepreneurs still aren’t using it to build and market their businesses. The most commonly heard barriers to YouTube marketing are (1) I don’t have the equipment to make and post a video, (2) I don’t have the technical knowledge required to make and post a video, and (3) I don’t look good on video. Well, it’s time to get over these excuses. In fact, over the next few weeks, I’ll help you get over them. But today, I want you to realize how essential it is to bag the excuses and push “record” on the camera. Whatever market you are in, it’s undoubtedly a crowded one. There are more people than ever trying to build a profitable online business. And the biggest challenge to doing that isn’t talent or knowledge, it’s the ability to get noticed. Finding your unique voice in your market ~ something that makes you stand out, get noticed, be remembered ~ is more important than ability and expertise in the online marketing world. Guess what? With video, you’re automatically unique...

5 Content Marketing Strategies For Getting it All Done

Back in the day, you could get away with posting on your blog a couple of times a week, if you had a blog at all. And that was all the content your business had to produce. The rest could be done with landing pages, Google Adwords, and email marketing. But, things have changed, as things do. And now, more and more, doing business online is all about content. As an online business owner, you are a content marketer. Or at least you better be. You may be thinking content marketing is fine for others, but you’re using social media marketing to grow your business. Well, call it what makes you happy, but social media marketing is content marketing. Sure, you can tell people good morning, good night, and show them a picture of your dinner on social media. But if you want to build relationships that translate into money, you’re going to have to also give them quality, relevant information about your market. It’s not just about blogging. Your audience expects good content from you on Twitter, Facebook, YouTube, LinkedIn, Google+, and yes, even Pinterest. And this is where the problem comes in. If you want people to get to know you, and if you want to keep them engaged, you’re going to need to be blogging at least twice a week, and posting on your social media networks daily. And then interacting with those who comment on your blog and social media networks. This quickly becomes a full time job, at least. So how do you keep up with your content marketing, and still have time for...