7 Essential Social Media Habits in 2013

As we enter into 2013, I’ve been thinking about what I’ve learned about social media over the last year, social media marketing trends I see as we head into the new year, and the most common social media mistakes. One of the biggest lessons for me has been that social media does not have to be as hard and time consuming as it first appears. Which is not to say that it’s “quick and easy,” it’s not. But, building a business through social media is extremely doable if you have good social media habits. Good habits in every area of your life are the building blocks of success, and social media is no exception. In fact, good social media habits are especially important because it’s so easy to get “lost” inside your social media networks. And to find, at the end of the day, you’ve done nothing revenue-generating. Social media provides a unique work environment. Doing business on Facebook, Twitter, YouTube and Pinterest can be like trying to sit in your office and work while your friends are constantly dropping by with jokes, cool pictures, party invitations and stories about their cute kids. Not exactly the focus you need. And exactly why good social media habits are essential. There are seven fundamentals that you must make into your social media habits. Yes, they will help you maintain focus. And, as important, they will help you develop a successful social media strategy that converts into good connections and great money. 1. Have Conversations You have a schedule for how many times a day you post on each of your social...

My Pinterest Confession: I Hate You!

Okay Pinterest, I’ve tried. For months, I’ve tried. I’ve listened to my friends’ warnings of Pinterest addiction, and their stories of getting “lost” for two hours pinning away on Pinterest. I’ve read the stats about what a powerful social media tool Pinterest is. And at the risk of sounding like a geek, I’ll admit that I’ve been caught up on Google+ for two hours when I intended to just check my notifications. But I just can’t get with Pinterest. While I’ve certainly found some great recipes there, I have little interest in doing business there. In fact, whenever I go there intent on connecting with fellow marketers, I usually end up coming away with nothing but a good recipe. Not a productive use of my time. Why I “Hate” Pinterest Okay, “hate” is a pretty strong word. And it’s not that I hate the Pinterest platform itself. It’s fine. For me, Google+, Twitter, Facebook, YouTube, and even LinkedIn are just more rewarding places to connect with my audience. What I “hate” about Pinterest is how important it appears to be to those of us who are using social media to build our businesses. A quick Google search that includes the word “Pinterest” in it will show you what I mean. Here are just a few of the compelling statistics I ran across: 81% of U.S. users trust information and advice on Pinterest. Pinterest brings in 1,090 visitors a minute. The number of people who use Pinterest daily has increased by 145% since January of 2012. Pinterest generates more than 4x the amount of revenue per click than Twitter, and...

1 Tip to Triple Your Productivity

The best way to increase your productivity, and to get the right stuff done, is to start. That’s right ~ just get started. No, this is not going to be a motivational “just do it” article. But here’s what experience has taught me. There are a lot of very talented entrepreneurs who have a lot of great ideas. But very few people turn many, if any, of those ideas into money. Why? Because for some reason, they never start the process of turning those thoughts into things. And the fact is, if you can get started, you have a much better chance of getting finished. Obviously, huh? So let’s talk about how to triple your productivity by getting started. And I don’t mean how to write your idea down in your brainstorming book. Or even how to create an outline of your idea, although those are great beginnings, they aren’t the “start” we’re talking about. What I’m going to show you today is not how to get your daily “to do” list done, but how to get those big ideas turned into money-making products and services for your business. There are generally 3 reasons you don’t start. Let’s get rid of each one of those now. 1. How to Be Productive When You Don’t Want to Start Let’s use a common example. You want to write an eBook. Nothing fancy. Let’s say 50 pages or so. You’ve made time to do it today, but you just don’t feel like it. You are lacking motivation. The important thing to know here is that motivation doesn’t come to those who are sitting on...

3 New YouTube Features That Benefit Your Business

As you may know, YouTube has been making a lot of changes lately. After a big makeover of their layout, YouTube has continued to “tweak” things in ways that you can use to your advantage in your business ~ if you know about them! Because it’s easier and more effective to show them to you, rather than just tell you about them, I’ve walked you through 3 of the latest YouTube changes in the above 8 minute video. Here’s a summary of what you’ll learn. 1. Make a Slideshow in YouTube Now you can take any photos on your computer and easily make them into a nice looking slideshow. You can even add music, and YouTube has over 150,000 free tracks to choose from. I’ve only used this for fun so far, but there’s some great potential for getting creative with Keynote or PowerPoint and putting out an impressive and informative video. Best part ~ it’s easy. No technical skills required at all. 2. Add a Customized Message When You Share Your Video Instead of that standard “I’ve uploaded a new video to YouTube” message, you can now add your own call to action message. This is a great opportunity to give your YouTube subscribers, as well as your Google+, Twitter and Facebook connections a reason to click on that link and watch your video. 3. YouTube Integrates With Google+ No more remembering and taking the time to share your new videos on Google+. Your “videos” tab on your Google+ profile will now say “YouTube.” And, all of your publicly uploaded YouTube videos will automatically appear in that tab. A...

How Should Your Business Respond to Tragedy?

I was working hard yesterday, offline, so it was late afternoon before I heard a school shooting had occurred. I hoped for the best ~ that no one had been killed ~ and I still haven’t wrapped my head around what happened. It can only be described as “the worst.” 26 people killed at a grade school, including 20 children. 2o kids who were 6 or 7 years old. I haven’t thought of much else since. I’ve hugged my kids a lot, and tried not to let them see the tears in my eyes. They’re 4, 5 and 8. I keep thinking about how it would feel to get the news that there was a shooting at their school. I can’t even let my mind go there. Yet, the parents of 20 kids are living it today. Being the only adult in my house, I turned to social media to join others in trying to make some sense of it all. To my surprise, there was a lot of talk about whether brands (i.e. big businesses) were sincere when they expressed their “heartfelt condolences” about the tragedy in Connecticut, and other similar happenings. Even more to my surprise, was the number of people who said brands sound sleazy, self-promoting and insincere when they express their sympathies following a national tragedy.  Some described it as “cheap and easy SEO.” Others opined that it was fine to respond on one’s personal profile, but that such things shouldn’t be mentioned on any business network. Is it Genuine? Maybe I’m naive, but I just can’t imagine that the decision-makers for any brand are...