Zig Ziglar Remembered

Zig Ziglar died today at the age of 86. He was one of my first mentors when I got serious about being an entrepreneur, and figured out that my personal development was a core building block of a successful business. On the surface, Zig and I don’t have a whole lot in common. He was a very devout Christian, an “old white guy” who could have been my grandfather, and a phenomenal direct salesman. I’m not a Christian, generally don’t look to “old white guys” for inspiration, and I suck at direct sales. So when I think about how it was that Zig Ziglar had such a profound impact on my life, and the lives of millions of other people, I ironically go back to the “fundamentals” of life that Zig was so fond of talking about. What made Zig so good at inspiring and motivating people? 3 things immediately come to my mind. 1. Zig Ziglar Was Rags to Riches Zig’s life story was impossible not to love. He was the 10th of 12 children. He spent most of his early life in a place called Yazoo City, Mississippi. His father died when he was just 6 years old. He lost a younger sister just two days later. There was definitely no “silver spoon” here. To the contrary, financial success came to Zig against the odds. It also came to him after significant struggle. He wasn’t a natural born salesman. He talks about having the electricity disconnected, and having to turn in a car he couldn’t pay for in those early years. He wasn’t a natural born influencer....

3 “Fixes” for Facebook Pages that Don’t Really Fix Anything

If you have a Facebook Business Page (or “Fan Page” as they used to be called), you’ve certainly heard the outrage about alleged Facebook EdgeRank algorithm changes. Rumor has it Facebook has reduced the number of people who see your Page posts. Why would Facebook do such a thing? So that you’ll buy “sponsored stories” and “page post ads.” You pay Facebook a little money, and they’ll show your post higher in the new feed, or on the right hand side of the page. Facebook makes money, and more people get a chance to see and interact with your post. Turns out, the reduction in the number of people seeing Page posts happened at around the same time Facebook launched these “Promoted Posts.” So people assumed some evil “monetization” intent by Facebook. However, according to this excellent TechCrunch article, the Facebook change effected only how often “spammy” Pages were seen in the News Feed. If you look at the 101 comments after the article, you will see that many have personal experiences challenging Facebook’s claim that legitimate Pages weren’t effected. Whatever the case may be, Facebook admits that on average, only 16% of your Page’s fans see your posts. That’s not very many. And maybe Facebook tweaked things a little to decrease your Page’s exposure. Or maybe the decrease, and the introduction of “Promoted Posts” was nothing more than some sort of cosmic coincidence. Either way, having to pay to be seen did not sit well with Facebook users. Social media is suppose to be free, right? Possibly in anticipation of, and in response to, the outrage over social media...