Goal Setting: How to Make it Work for You

I told you in the first article on goal setting that the reason you are likely failing to meet your goals is that you are concentrating on the Prize rather than the Process. You should read that article before this one if you haven’t already done so. The problem with focusing on the Prize is that it doesn’t give you any direction when it comes to taking action in your business. You can sit down at your desk in the morning, look at your “goals” list, and see that the first thing on there is to buy your dream home. Great goal. But, there is no connection between that goal, and your action. If I sit down today and outline  my next product, will I be able to buy my dream home at the end of the day? No. Of course not. Because there is no direct connection between what you do today, and being able to check that goal off your list, looking at the goal gives you no motivation and no direction. Which is exactly why most people have a goals list that is neglected and forgotten. Your dream home is your “Prize,” and what you need to be thinking about as you sit down at your desk in the morning is your “Process.” We talked about getting beyond the Prize last time. Today, let’s look at how to do step three, which is “figure out the Process.” Step Three: Figure Out the Process The Process, in our example, involves figuring out how you are going to be able to buy that dream home. What process are you going...

Does Your Online Business Make You Happy? (It Should!)

I started my online business career in network marketing, representing various direct sales companies. I then became an affiliate marketer and sold products in the hottest niche markets I could find. Both of these options can be a good way to make a living. And in each arena, I found people once in awhile who were passionate about what they were selling. But, much more often than not, I found people who didn’t care what they sold. They just wanted to make money. They had no passion or real interest in their product. Especially when it came to affiliate marketing, there were few who had ever even used the product they were promoting. When I started coaching people on how to build an online business doing affiliate marketing, I always tried to match passion with what my client would be selling. But few people cared. “I’m passionate about whatever makes the most money,” was the prevailing attitude. This was the primary reason I left affiliate marketing. I seemed to be surrounded by a lot of people who wanted to make a lot of money. Very few were making any real money. And even fewer were happy with their online business and what they were doing. After 15 years as a business owner, and lots of experience watching, talking to and learning from other business owners, I remain more convinced than ever that the most important consideration in choosing the market for your online business is that it makes you happy. If you aren’t happy doing what you do, then little else matters. In today’s video, I talk about why...