How to Improve Your Content Creation: 5 Useful Tips

I love to write. And most days, things to write about flow pretty non-stop in my head. But, there are some days when content creation feels like trying to pull together dinner. I think, “Didn’t I just do this?,” “How am I going to come up with something different?,” and “I can’t possibly get this done in time!” The fact is, it’s got to be done. Content creation is the backbone of your online business. You need to be posting on your blog at least twice a week. And posting on your social media networks consistently throughout the day. While your social media content doesn’t have to be all original stuff, you do need to have some original content every day. And, if it’s not good content, you’re wasting your time. Here are 5 of my best tips for making your content creation better: 1. Write Every Day Set aside time to write every day. I write for at least an hour every day, although I like it when I have two hours. Writing every day will make you a better writer. And, obviously, if you commit to writing every day, you will never run out of content. Some days your writing will be very directed, like the days you have to finish a blog post. Other days, it will be fairly random. On those days, don’t worry about why you are writing, or how long it is. Just know that you will use the content in the future, whether it’s for a blog post, social media, or a product. You can make it shorter or longer as needed. 2. Read More...

Is Social Media a Waste of Time?

I have to admit that until recently I wouldn’t have entertained writing an article titled “Is Social Media a Waste of Time?”  The answer is so obviously “no” that it doesn’t even seem like a good rhetorical question, or a good attention-grabbing headline. But, lately I’ve encountered several smart people who have made disparaging remarks about the value of using social media to grow your business. By “smart” people, I mean respected business people who run profitable businesses. Now there is obviously more than one way to build a profitable business. But, if you are a B2C business – a business that is servicing people rather than other businesses – you are losing sales if social media is not at least a part of your marketing strategy. I began to analyze why these smart people would be saying “social media doesn’t work,” when I could come up with a nearly endless list of examples of people building wildly profitable businesses on the heels of social media. When I looked at the social media presence the naysayers had, and the theory behind their arguments, it came down to three things that either (1) they didn’t understand about the “how to” of social media, or (2) they were doing wrong themselves, which explains why it wasn’t working for them. 1. Be Efficient To a social media “outsider,” keeping up with all of the networks looks overwhelming. Which is likely what prompted a PR specialist to opine in Forbes that: There’s only so many hours in the day.  You can spend time meeting reporters, crafting your message and getting placements in major media or...

HootSuite Adds Google+ Pages for All Users

When I heard the “great news” that HootSuite had added Google+, my immediate thought was that it sounded too good to be true. And when I headed over to HootSuite to add my account, in fact my fears were confirmed. HootSuite did add Google+ Pages to its list of social media sites you can post to, but I use only my personal profile. The “why” behind that isn’t really relevant, but I did write an article about Google+ business pages once if you care to learn more about it. The reactions I’ve heard to this news are predictably mixed. Some people are overjoyed. Others are just sad that they can’t add their personal profile to HootSuite. And, there are still a large number of people saying “I just don’t get Google+.” For those of you in the first group of overjoyed Google+ users, I’ll show you how to add your Page to Hootsuite, and look at whether it works well. For those in the other two camps, it’s still worth talking about whether Google+ is relevant, so we’ll do that too. How to Add Google+ to HootSuite Adding your Page to HootSuite is easy.  Just log in to your HootSuite dashboard and first click on the little photo of you that appears in the upper left-hand corner. Then click on the button towards the bottom of the left side of the page that says “+ Add a Social Network.” Your screen will look like this: After you click “+ Add a Social Network,” it will bring up this screen: Select “Google+” on the left side of the screen. Then hit...

How to Unleash Your Online Business’s Number One Asset

What is your online business’s number one asset? I hope you answered “me.” Because once you recognize that fact, and get down to putting “you” to work, you are going to be well on your way to a profitable online business. The fact that you are your online business’s biggest asset is good news and bad news. The bad news is, no one can do “you” for you. You can’t outsource this. The good news is, once you start doing “you” right, you become unstoppable. Because most people either never get that they are the difference-maker in their business; or, that fact scares them so much they never gather the courage to make it work for them. “You” are delivered to your audience through the content you produce. Content used to be very easy. Not anymore. And it’s not so much that it’s become hard, it’s just that it requires more effort on your part these days. Let’s look at how content has changed. CONTENT “THEN” It used to be that you could literally build a profitable online business without ever having an original thought. You simply became an affiliate marketer for every product ever produced, and you sent out the content provided by the product owner. When I promoted affiliate products, I remember being provided with everything I would ever want to post anywhere. Canned emails to send to my list, banners to use in advertising, even blog posts to use on my own blog. When social media came about, suggested tweets were even provided. If you’ve been around online business for awhile, you probably remember getting dozens...

Is Your Online Business Changing Lives? (Secret Ingredients Inside)

I hope you have a business plan. And no matter what business you are in, I hope part of your plan includes changing the lives of your audience. A business plan is essential to building a profitable online business.  It is your recipe for success. When I talk with people about their business plan, whether it be formal or informal, it’s pretty easy to get them going about things like website development, lead generation, and product creation.  But almost no one has a plan when it comes to client development. And I don’t mean the process of developing new clients.  I’m talking about how you are going to help your clients (or potential clients) with their own self-development. Many of you will have to resist the temptation to think “Well, this doesn’t apply to me. I’m not in the personal development, or self-help field.”  But you are wrong.  And that’s why the secret ingredients to your online business are missing.  And that’s at least part of the reason your online business is not as profitable as you want it to be. As an online business owner, you are necessarily a leader. As a leader, you have the responsibility to provide your clients with the best products and services your market has to offer. But, you also have another responsibility. And that is to make sure your clients are giving themselves the best they have to offer. Because the better you make your audience feel about themselves, the better they will feel about buying from you. Let me pause for a moment to say that this isn’t just about you making sales....