Google+ Events: 5 Features You Will Like

If you’ve logged into Google+ lately, you know there’s a new feature called “Events.” A notification pops up the first time you log in, but in case you just clicked away and ignored it, you can find “Events” in your left-hand sidebar: What are Google+ Events? Events are a feature you can use to . . . create events. Not a lot different than Facebook Events, but cooler because Google+ has some nice features that Facebook doesn’t have. Google+ Events have also been compared to Evite, for how they put Evite to shame. I suppose they could be viewed as competition for Evite, as they are another event management system. Google+ Events are easy to use.  Once you’re on the “Events” tab, just click on the red “create event” box in the upper right hand corner of the screen.  That will bring this screen up for you: There are five things I really like about events. 1. There Are Many Theme Pictures to Choose From As you can see up at the top, you can change the theme of your event.  They have all kinds of photos to represent birthdays, a night on the town, even a baby shower.  Not a big deal maybe, but a nice touch.  And, with how visual everything online is these days, having a relevant and catchy photo at the top of your invitation could increase responses. 2.  You Can Use Events to Create Hangouts Under the “advanced” settings of the “Event options” tab, you can use Events to create a Hangout. (See photo above). This is a great way to invite people to a...

5 Useful Tips for Engaging Your Audience on Social Media

Last weekend my family went to the Pride festival, an annual event here in St. Louis. The theme this year was “Be Yourself.” Pride celebrates each person’s right to live out his or her authentic sexual preference and orientation. As you may imagine, any event with the theme “Be Yourself,” draws some really fun and interesting characters. This year, there was some great entertainment in the kids’ area of the park where the festival is held. The first woman was a teacher. She sat and sang traditional children’s songs while she played the guitar. The kids sat in a circle around her. When she began, the little ones showed some interest and attention, but also a typical amount of restlessness. After a few minutes, she moved into some audience participation songs. Having the kids stand up and move, and take an active role in singing and acting out the songs was transformational. The kids immediately went from a state of forced attention to sincere enjoyment and 100% engagement in the performer. The next entertainer stood at a microphone and sang less traditional songs to the kids while she played the guitar. The kids wandered around distracted, mine complained of being hungry or hot. Until she hit on a song that required input from the little ones. They started to yell out answers, giggle at the song, and dance to the music. Soon they were up on the small stage dancing hip to hip with the performer. Again, they were 100% engaged. I was struck in both cases by the 180 the kids did once the performer began engaging them in...

5 Easy Ways to Build Relationships With Social Media

Let’s start today with a quiz. You just have to answer one question – I am on social media because: A. It’s a great way to avoid work and to gossip with my friends all day; B. I have an incredible business opportunity that I must tell everyone about; or C. I’m looking to build relationships that will help my business in some way. Now, before you go thinking that was obvious and easy, spend a minute being real about how you use social media. Really. It’s easy to justify being on Facebook all day because you’re “working.” But how often so you go down a path in your news feed that has nothing at all to do with your online business? At the other extreme, it’s easy to get so focused on your business and being productive, that you spend all of your time broadcasting your business and no time having conversations with people. So where is that happy medium in social media? How do you make friends and build your business at the same time? Today I share with you five tips on how to build relationships with social media. They come from my own experience, and from a close study of how some people I respect most operate. 1.  Be Present Where Your Market is Present If you’ve decided to use social media to promote your online business, you’ve probably felt the pressure to “be everywhere.” And maybe even given in to it. The problem with this is it’s impossible to be everywhere. The good news is, you don’t need to be everywhere. You need to be where...

What if Your Online Business Cost $170,000?

The joys of an online business are abundant. You are your own boss. You set your own hours. And, you can be “in business” after spending very little money on start-up costs. These same facts that make online business ownership great, are also responsible for a lot of online business failures. Because they make your online business feel a lot like a hobby. After all, you are doing something you love. And in the beginning anyway, you are getting paid little to nothing for it. Isn’t that the definition of “hobby?” During the last week, we’ve been talking about ways that your online business should mirror a more traditional offline business. You can read about how to schedule your business, and how to connect with others to build your business if you missed those articles. Today we shift from physical steps you need to take to build a profitable online business, and look at the mindset that’s required to have a successful business. Mindset ~ love it, or hate it . . . I know people either love mindset talk, or hate it. You should love it, because your mindset determines what actions you take and how you take them. And your actions determine your success. The mindset problem stems from the fact that your online business does resemble a hobby more than a business in its early stages. And this fact makes it hard for most people to ever get out of the early stages of their business. Shifting your mindset to that of an offline business owner is, for most people, more important than any of the factors...

Why the Online Entrepreneur Can’t Fly Solo

In my last video we talked about  3 things an online entrepreneur needs to model from the offline business world. Today we’ll go deeper into the second lesson ~ that you can’t build a profitable business by yourself.  (You can go back and read the first lesson about scheduling your online business for success if you missed it.) I know you became a solo entrepreneur because you want to run your own business. Be your own boss. Create things without supervisor approval and mind-numbing team meetings to reach a consensus. And to eliminate from your life the people you have to work with 40 hours a week, but wouldn’t spend an hour with voluntarily. But, leaving all of these things behind doesn’t mean you have to, should, or even can build your online business alone. It also doesn’t mean you need business partners, or employees, or an office outside the home. The good news is, you can be an online entrepreneur, and sit alone in your home office. And still be connected to a huge network of people who do work for you, partner with you, teach you, and benefit from your knowledge. Let’s look at why you need other people in your online business, who you need, and where you can find them. 1. Why you need others The large majority of you have likely had a “regular job” at some time in your life. Think back to that. Could you have done everything necessary to make that business run? Even if you had the skill, would you have had the time? And were you the most qualified to...