Is Your Google+ Business Page a Waste of Time?

If you use social media to help build your business, you likely have a presence on more social media platforms than you have time for. But you do your best to “be everywhere.” Because you don’t want to miss a chance to connect with people who can become clients, friends, and/or partners in your business. So, when Google+ introduced their business pages, you likely grabbed one because, well, you are in this social media thing for business. And if you haven’t set up your business page, you’re likely feeling some guilt about it. It’s probably on your “to do” list. I may be able to take a load off of you today. Because there’s a good chance that you don’t need a Google+ business page. A few months ago, in the midst of some social media overwhelm, I began wondering why I had two pages on Google+. It seemed silly to publish the same content to both. And I couldn’t see that I was using my personal page and my business page for different purposes. So I did a little research. And I looked at what others in my shoes were doing. And I quit using my business page. Clearly, there are many small businesses that benefit from having a Google+ business page. A personal page doesn’t make sense for a lot of businesses. But, if you meet these 3 criteria, don’t bother with a business page. 1.  You are using Google+ mainly for business When Google+ first introduced business pages, we all thought “Facebook pages.” Gotta have one. But, there are two differences in Facebook and Google+ that...

Video How-To: Creating SEO-Friendly Blog Permalinks

Have you ever read a blog and thought, “my writing is better than that!” “And my blog is prettier than that.”  And yet the blog you are reading has dozens of comments, is full of paid advertising, and enjoys an Alexa ranking of under 100,000.  While yours sits lonely and neglected with an occasional lone comment from your mom. How do they do it?  What limits your business to being seen on your blog by 11 people, while someone who by all appearances has blogging skills that equal yours (at best), makes a living from the traffic she generates to hers? The fact is, there is a surprisingly small difference between you and her.  And the easy answer is, more people read her blog than read yours. Obviously, there are several factors that go into building a successful blog.  And by successful, I mean one that makes money ~ either through paid advertising, or more likely, through the products and services you offer there. But what is becoming one of the biggest challenges these days is the amount of “noise” there is on the internet.  By that I mean the number of people who are trying to make money online and trying to promote their business through blogging. You’ve got to do everything you can to be found online if want to have any hope of actually being successful online.  And it’s this fact that makes the tip I share with you in the above video so valuable.  It’s a 10 minute tweak that will ensure that the permalink structure of your blog post is optimized to get you...

How to Make Your Blog’s Permalinks SEO Friendly

It’s Simple Saturday! But, I must confess, this one might not seem so simple at first. Which is why I’m going to walk you through it. Today’s (kinda) super simple yet super effective tip is to make sure the permalink structure for your blog posts is set to “post name.” This setting will improve your performance in the search engines, which is something we could all use, right? Have no idea what a “permalink” is? Each post you make on your blog has a permanent link that it is connected to. This link appears in your address bar when you are viewing the post. Here’s an example of the permalink for my recent post:     Until recently, my permalinks included the date of my post, and looked like this: (This is my friend Lorii’s blog, she gives great advice if you’re looking for love!)  And it used to be, in older WordPress versions, you wanted the date before the post name for SEO purposes.  Not so anymore. Now, the SEO-friendly permalink includes only the post name. Two steps will correct your dilema if you have any additional information in your current permalinks. The first step is easy.  In the dashboard of your blog, on the left-hand side, click on “Settings” -> “Permalinks.”  You will see this screen: Make sure you have the button clicked that says “Post name,” as you see above. Then click on “save changes” just below that button. Simple, yes?  It’s step two of the process that made me procrastinate on making this change until just the other day. The problem you are creating when...

How Taking Responsibility Helps You Make Friends and Money

Last week we talked about the importance of taking responsibility in your life, and specifically, in your online business.  It will be worth your 5 minutes to read through that article and honestly evaluate how you are doing when it comes to taking responsibility. Responsibility gives you control over the ultimate outcome of most everything in your business.  Which is nice.  But, what’s even better, is that taking responsibility will help you make friends and money.  And that’s really where the bottom line is in business. Responsibility Will Make You Friends Think about how you feel when you make a mistake.  You feel bad.  And, you want as few people as possible to know about it.  You do what you can to fix it as quickly as possible. When something goes wrong in your business – a mistake, an oversight, a mishandling, whatever – you are the one who needs to take responsibility.  It’s your business. At first look, this may not seem fair or right.  Letting the person who has directly caused the error off the hook encourages him to do an inadequate job in the future, doesn’t  it?  Not if you handle it right. The Small Mistakes Remember the guy from my last article who announced in an email to everyone “my secretary messed up?”  The responsible way to handle something like that – an easy to correct mistake without long-term consequences – is to simply correct it without assigning any blame. Acknowledging the mistake with the person who made it, and taking the steps to correct it (or allowing him to do so if appropriate), is all that’s needed most...

How to Create a “To Do” List You Can Do

It may surprise you to know that one of the biggest reasons people don’t succeed in building a profitable online business has nothing to do with their skill.  Or their talent.  Or the fact that they can’t afford the latest information product on how to trick Google. Most people who decide to start an online business are entrepreneurs at heart.  Which means they are always busy with new ideas, new projects, new businesses.  You don’t see many online business owners laying on the couch a lot.  Or staring at the TV much, if at all. In short, entrepreneurs are busy people.  You probably know what I mean.  We just can’t help ourselves. You probably work off of a “to do” list.  And certainly should if you don’t.  It’s the old “fail to plan, plan to fail” thing.  “To do” lists guarantee focused productivity, if you force yourself to use them. But, one thing I discovered about my “to do” list recently was that it was never done.  Which can be a little disheartening.  The easy things, like returning emails, got done.  The identifiable things, like scheduling my tweets got done.  But those big projects – you know, the ones that actually make you money in your business – seemed to be written on my “to do” list in permanent marker. I had become pretty good about sticking to my list when it came to maximizing the precious time I have to grow my online business.  But sales letters, opt-in offers, Ebooks . . . . most things that couldn’t be completed in a day, always seemed to be “in the...