How to Be an Expert in Your Market

If you want to have a profitable online business, your audience has got to see you are an expert. No one is going to listen to you, trust you, and eventually buy from you if they don’t think of you as an expert in the marketplace. There are two ways you can fail at being an expert. The first is failing to recognize that you are an expert. This is the one I see the most as an online business coach. So many people don’t give themselves the credit they deserve. They fail to recognize and value their life experiences. And they think they have to be a household name with a 7 figure bank account to have “expert” status. The second is failing to recognize you aren’t an expert. This is the one you see most often in your marketplace. Either the “expert” is not practicing what she preaches, or is just giving you theory and possibility rather than practical “how-to” advice. Some of these professed experts are even making money. But it usually doesn’t last long, and never leads to the empire you are looking to build. What you have to figure out if you want to have a profitable business then, is where the “sweet spot” is. How do you recognize and promote your expertise, without getting in over your head? How do you continuously provide value to your audience, when you can think of ten people off the top of your head that know more than you do about your market? A lot of time and effort goes into becoming an expert in your market. A real expert who helps...

3 Easy Ways to Share on Social Media, and Why You Should be Doing It

On the surface, social media isn’t very hard to figure out. It’s simple to set up your accounts. From there, all you have to do is type something in the little box and hit the “share,” “post,” or “tweet” button. Done. Or maybe not. If that’s your social media philosophy, you’re a “broadcaster.” And if you’re using social media to build your business, it’s not likely a very successful philosophy. Because social media for business is about building relationships. Building relationships in real life involves talking back and forth, sharing ideas and information, and developing trust. You build relationships on social media the same way. So, if you’re a social media broadcaster, it’s akin to being a speaker at an event who takes the stage, delivers her message, and then leaves the event through the back door. You have no chance of building relationships through this avenue. One crucial part of building relationships online is sharing other people’s content. Sharing is good for two reasons. First, your friends appreciate it when you share their stuff. It helps them spread their message, make new connections, and ultimately make more money. There is really no greater honor than having someone share your content with their audience. Second, your friends appreciate it when you share other people’s good stuff with them. It helps them learn, grow, and find new connections. Sharing is good all around. Fortunately, social media sharing has been made simple these days. When you read a blog post; an article on a website; or a tweet, or status update on any social media site, sharing that content across all of...

Why You Need a Business Card and What it Should Look Like

One of the many beautiful things about owning an online business is that there is very little overhead. Sure, there are some costs associated with being online, but they are nothing compared to the rent, insurance, upkeep, and supplies that traditional business owners face. One of the most important, and often overlooked, expenses that online business owners share with their offline counterparts is business cards. I’m always surprised when I attend a live event at the number of people who don’t have business cards. Instead, they offer to write down their website or email address so that we can stay in contact after the event. Unfortunately for them, the chances of me ever remembering where I have their information is at about zero. And, even if I do run across it, the chances of me remembering who the person is, are even less. Initially, you may think you don’t need business cards because you do all of your business online. But that is small thinking. Yes, you can make money online without ever leaving your house. But, if you want a real business, that makes a real difference to a huge number of people, you’re going to have to ditch your pajamas once in awhile and step out into the real world. Even if it’s a sacrifice, you should get to a live event within your first year in business. Not so much for what you will learn, but for who you will meet. You should also be doing in person networking locally on a consistent basis. Live events are where you will meet future joint venture partners, people...

Can Motivation Make Your Online Business Profitable?

I love network marketing (aka direct sales) companies. The good ones that is. I have had the pleasure of being an independent representative for four different companies over the years. And, without a doubt, the thing such companies do best is to motivate their associates. Testimonials, weekly calls, and – best of all – live events, are designed to motivate you to promote the company. The payoff to you of course, is money. Lots and lots of money. And the appealing lifestyle that comes with it. Marketers who sell products and/or services that teach people how to make money online use the same kind of motivation. They use sales letters, videos, and live seminars to motivate you to buy their stuff. So that you too can work from the beach – when you work at all that is. Such motivation is fun and inspiring, at least temporarily. But the reality is that most people don’t make millions, or even thousands, in their online business. Which has always left the question in my mind of whether such motivation tactics are good marketing or misleading propaganda. In my video today, I give you the motivational message that you can “have it all.” I’m not about hype and champagne promises. I prefer talking about best practices and a consistent work ethic. But, the truth is, having an online business can allow you to “have it all.” Just because most people don’t achieve such results, doesn’t make it any less possible. Why don’t most online business owners have seven figure bank accounts? Because they watch a motivational video, feel good and inspired for a few...

5 Easy Tips For Creating a Blog People Will Read

If you can get people to read your blog, you are going to have a profitable business. No, people don’t actually pay you to read your blog. But your blog is, (or should be!), the center of your website. The place where people see what you’re doing ~ including what you’re selling. So, if people are reading your blog, they are going to see what you are offering. And if they find your blog helpful and interesting, many of them will take the next step and become paying clients. But, it’s hard to get people to read your blog. Not because your blog is bad, but because there are a lot of other blogs out there competing for your reader’s attention. More every day. And, according to Google, you’ve got about 3 seconds to convince your reader to “stay” before they hit the “back” button and check out the next result in their search. There are certainly a million things you can do to help draw readers to your blog, and to keep them coming back. Today, I’m going to share five. I picked these five because they are (1) easy and (2) have potential to make a big impact. 1.  Make your blog a story about you I am not advocating that you become a mommy blogger here and share the ups and downs of finding a nutritional breakfast for toddlers. Or that you even write about you. Not that those things are bad, it’s just not what most of us are looking for. You want to make sure your readers feel like they are getting to know you on your blog. Remember,...