Is Posting on Facebook Through a Third Party App Okay Again?

Welcome to Simple Saturday.  I hope you are making it a great weekend.  Today’s super simple, yet super important tip that I want to share with you has to do with posting on Facebook through third party apps. You may remember that a couple of months ago I advised you against posting to Facebook through Hootsuite (the most popular third party app).  My point was that Facebook collapses photos posted from Hootsuite, meaning your audience will never see your post unless they click on a link that says “see more.” I wrote that post without doing any research.  It was just based on my personal experience. I then learned about a study done by EdgeRank Checker that revealed that posting through a Third Party App decreased the likelihood of engagement per fan by 80%, on average.  The significance of this finding obviously caused a lot of dismay among those who regularly schedule their posts through a third party API, such as Hootsuite. In response, Facebook adjusted its EdgeRank algorithm to stop punishing those using third party apps by limiting the visibility of their posts. On December 1, 2011 EdgeRank Checker updated the above study based on the adjustments.  The conclusion was — “At a preliminary glance, it appears that from an Impressions perspective, 3rd Party APIs may have regained equal value.”  It appeared that all was well.  Maybe. But, concerns remain that you should be aware of when choosing how to post to your Facebook Profile or Page.  We all know that maintaining engagement with people on your Page is a constant work in progress.  You don’t need anything working...

5 Tools to Focus Your Business and Double Your Profits

The number one difference-maker in your online business is focus.  Your ability to focus on the money-making activities in your business will determine the level of your profits. Yet every day, technology seems to add one more tool specifically designed for distraction. As an online business owner, focus can be your best friend.  More likely, it is your biggest enemy. If you were an artist, striving to complete a canvas, it would be relatively easy.  Lock yourself in a room with the canvas and your paints.  Turn off your computer and cell phone.  Leave them in the other room. Nothing is going to pop up on your canvas and pull you away from your focus on covering it with paint. As an online business owner, your computer is your canvas.  The things that make your computer so awesome are the same things that provide you non-stop distraction from the focus that could otherwise be doubling your profits. Email, instant messaging and Skype allow you to instantly communicate with anyone, anywhere at any time.  They even come with convenient little noises that alert you when you’ve received a new message.  In about 2 seconds, you can be drawn away from completing your canvas, and into a completely different direction. Twitter, Facebook, Google+, LinkedIn, Pinterest, and the list goes on . . . are great tools for building relationships.  And relationships translate into business deals, partnerships, new clients.  But the attractive little icons that sit on your desktop are often too much to resist.  And again, in 2 seconds your focus is headed in a completely different direction than where it should be. As...

Video How To: Creating Your First Ebook With Anthologize

If you want to have a “real” online business, it’s essential that you create your own products. I explained why when I first introduced the Anthologize WordPress plugin to you. But, it’s hard to say it too many times. The best way to establish yourself as an expert in your market, to become the respected authority people turn to for information, is to create a lot of content.  In other words, write a lot of good stuff that your market wants to read. A lot of what you do is free content for your blog and newsletter.  But, you are running a business here.  And you do have knowledge your market is willing to pay for.  Which means you are going to need to create a product. In today’s video, I will walk you through the process of creating an Ebook using the Anthologize WordPress plugin.  Anthologize is an easy plugin to use.  In the video I will make it even easier for you by showing you some of the features it took me a few minutes to get exactly right.  Enjoy! As I told you in the video, the Anthologize plugin takes the major pain out of creating a product ~ coming up with the content.  While the drag and drop feature makes creation of your Ebook easy, resist the urge to put less time into this than you know you must to create a good product. Make sure your Ebook flows.  It should sound like a book, not a collection of blog posts.  Make sure you edit out words and phrases that don’t make sense in an...

How to Create a Product, Especially if You’ve Never Done it Before

Welcome to Simple Saturday.  Today I’m going to show you how to create a product.  Specifically, an information product.   I never thought this topic could be the subject of a Simple Saturday post.  Until I found this great little tool that has a “done for you” feel about it. Why You Need to Know How to Create a Product The tool we’re going to use is a WordPress plugin called Anthologize.  Before I tell you how to use it, let’s talk for a minute about why you need to know how to create a product. Simply put, there’s no better way to establish yourself as an expert in your market than to have a product that showcases your expertise.  When your market is searching for information online, they want to get that information from an expert.  So, you’ve got to be that expert if you want your audience’s attention. Yes, even if you’re a coach, you need a product.  You need to introduce your audience to your expertise with lower cost information before you can expect most of them to go for your higher-priced coaching packages. Yes, even if you are an affiliate, you still need your own product.  Again, you need to show your audience that you are an expert.  Only then will they trust your affiliate recommendations. Why You Need to Create a Good Product You may have heard you can create a product in a day.  We all like “easy.”  But unfortunately, quick and easy product creation usually results in a low quality product. Many people will tell you that’s okay.  Your product doesn’t have to be...

10 Ways to Produce Killer Content When You Have Nothing to Write About

You’ve heard the saying “content is king.”  And it’s true.  As an online business owner, the one thing you must consistently do right is produce good content. Your audience is online to learn.  To gather information on what ‘s new, what’s important, what works, what makes it easy.  And the burden is on you to consistently provide them with the best content. To add to your work, there is a growing number of places you are expected to provide content these days.  Your blog, of course.  And then there’s Twitter, Google+, Facebook, LinkedIn, Pinterest . . . the list continues to grow. There are days when content creation is not a burden at all.  When you have so much to say that you struggle to chose what’s most valuable. But, there also days when you are busy, uninspired, tired, preoccupied, or just feel like it’s all been said before.  On such days, what’s going to separate your profitable online business from those that can’t get off the ground? You are going to put out killer content anyway.  And, it’s not going to be hard. There are many ways to keep the content flowing, even when you aren’t in the flow. Today I will share 10 of my favorites with you. 1.  The Book of Big Ideas  You have to keep a notebook by your side at all times.  Or keep several.  I have one by the shower, one by the bed, one in the car, one in my bag, and one that travels with my computer.  When I tried keeping just one, it was always somewhere else when I...