How to Cure Social Media Overwhelm and Love Your Online Business Again

Remember when social media was fun?  Catching up with old friends on Facebook.  Tweeting with the rest of the world about the latest trending topic. And then you decided it was so much fun you wanted to use social media to grow your online business.  Or maybe you even wanted social media to be your online business. Suddenly, you realized it wasn’t so much fun anymore.  What happened? You’re at a loss as to what to post on your Facebook page?  Instead of figuring out how to make it all fit in 140 characters on Twitter, you can’t even seem to get 1 character out?  You log into LinkedIn and think, what on earth am I suppose to do here? All of the sudden, social media has become work — uuuuugh! An amazing number of people that I’m connected with online are confessing to feeling overwhelmed by social media.  Really, this should come as no surprise. “Everyone” is telling you that you must be on Google+.  Just for the SEO value of it, if nothing else.  Great. And Pinterest is the hottest new thing.  How can you not join in?  People are visual these days.  Pinterest is driving record numbers of traffic.  Surely you will fail if you don’t jump on in a big way – and now. The problem with adding Google+ and Pinterest to your already busy social media schedule is that neither platform is very integrated with Facebook, Twitter and LinkedIn.  There’s no way to use social media tools to post your content to Google+ (or Pinterest) and other sites with the click of one button. And yes, it just...

How to Use Facebook Interest Lists to Build a Loyal Following

Welcome to Simple Saturday!  Today’s super simple, yet super effective tip is about how to use Facebook’s new interest lists to turn your audience into loyal fans. Have you ever subscribed to a Facebook Page you really liked, and a few weeks later realized you haven’t seen it in your news feed since then?  I don’t think anyone totally understands how Facebook decides what shows up in your news feed.  But I can think of 3 pages I really like off the top of my head that never show up in my news feed. As of yesterday, that’s changed.  I’ve put those pages into an interest list.  Which means they’ll show up in my news feed, and whenever I click on the name of that list in my Facebook sidebar. But, here’s the concern. What if my Facebook Fans Don’t Add Me to Their Interest Lists? Won’t this new feature mean I never show up in their news feed again?  No.  And quite honestly, unless your fans are interacting with you consistently, you probably aren’t showing up in their feed a lot anyway. And if someone is interacting with you a lot, they’re going to add you to their interest lists.  So you don’t have a lot to lose here. Let’s stop worrying about your fans not adding you to their lists.  There’s a better question. How Do I Get My Facebook Fans to Add Me to Their Interest Lists? It’s simple.  You ask them to. Here’s the post I’ve got set up to ask my fans: I haven’t published my timeline yet, but the new interest lists feature...

Video Marketing for the Love of Your Online Business

Imagine how thrilled I was tonight when I got in my car after yoga class, tired kids in tow, and was greeted with a dead battery. Maintaining the “inner calm” yoga had given me, I tried to make conversation with my kids about our day as we waited for help.  “When are we going home?” is about all I got in return. When the AAA guy arrived, he approached me with a big smile and an extended hand.  “I’m Paul,” he said, “how are you?”  (Really?!)  He then launched into an excited explanation of what he was going to do to solve my problem. “Dude,” I’m thinking, “relax.  You’ve already got the job!” But Paul continued, throughout the hour he spent with me, to treat me as if his goal in life was to make sure I knew just what he was doing, and that I was happy about it.  And even more impressive, it was clear that he was happy about what he was doing. Paul addressed me by my first name six times as he went about fixing my car.  It was like I had called my next door neighbor to help me out instead of a battery service guy. As I sat in my car, happily watching my kids nod off to sleep one by one, and thankful that my iPad was in the car, I got to thinking about how cool it was to be around someone who so obviously loved his work. There’s a unique energy that can’t be faked when you’re interacting with someone who is passionate about what he’s doing. And I...

Pinterest: 3 Ways to Maximize SEO for Your Online Business

Welcome to Simple Saturday!  Yes, I am daring to use the terms “SEO” and “simple” in the same sentence.  Remember, the point of Simple Saturday is not to give you tips that will change your business on the spot.  Because a successful online business is built by taking consistent small steps in the right direction.  So, today I am going to give you 3 super simple, yet super effective tips to make sure your online business is getting the maximum SEO benefit from Pinterest.  And yes, you can do them.  No need to hire an SEO expert, or study the true meaning and effect of meta tags after the Google Panda update.  (Yuck!) 1.  Use Keywords When Naming Your Pinterest Boards The name of your board is used in the <h3> tags on your Pinterest profile page.  All you need to know is that <h3> tags, or header tags, effect how well your content ranks in the search engines.  In other words, does your content appear on page one when someone does a Google search?    You can improve the chances of Google showing your Pinterest board that features your content when someone does a search.  You do this by using keywords when you name your Pinterest board.  After you click on “Create a Board,” this screen will pop up. Let’s consider an example.  You are a relationship consultant and want to drive people to your blog so they can find out about your services.  You create a board to pin your blog posts to.  Resist the urge to name that board “My Blog Rocks.”  No one searches for...