Your Online Business and the Art of Achieving Washboard Abs

If you’ve ever decided to start an exercise plan to get rid of that extra belly fat that seemed to appear overnight, you know it takes more than one week at the gym to produce the ideal abs. But it’s also true that if you keep at it, with the right combination of exercise and healthy eating, the extra fat will disappear. Did you know, however, that there is a wrong way to work your abs?  And that if you do it wrong, you can actually end up with abs that stick out, rather than get smaller? Well, if you embark on your new exercise program without any guidance, you may end up doing it wrong.  But if you walk into your local gym, the trainer or class instructor is going to tell you how to do it right.  And monitor your progress to make sure you are doing it right and getting closer to your goal. Your trainer at the gym is an expert.  Someone who’s studied how the body works and maybe even someone who has his own story of weight loss or muscle toning. But how is your online business like your belly fat? Consulting with an expert to help you reach your goals is something you do every day.  Whether it’s as informal as taking an exercise class at the gym, or a sewing class at the fabric store; or the more intentional act of going to the doctor to get healthy, or seeking out an accountant’s advice on how to handle your money. Most of us routinely consult with experts and rely on their...

Is Hootsuite Killing Your Online Business’ Facebook Marketing?

Welcome to Simple Saturday!  I hope you have an amazing day lined up. There’s a lot of talk these days about whether Facebook punishes your online business for scheduling automatic posts to your Facebook page.  My favorite third party application for scheduling posts is Hootsuite, so I’ll talk about that specifically.  However, you can insert the name of whatever application you use and the same rules apply. I think the talk began when Facebook announced that it would no longer include a “share” button on posts that were scheduled through Hootsuite. Obviously, this was bad news.  Having your content shared is one of the best ways to improve your reach on Facebook. But the purpose of social media is real interaction.  Facebook’s move was obviously designed to encourage only real-time posting. Facebook has since changed it’s policy, and you’ll now see a “share” button if you post from Hootsuite.  But, that does not mean all is well for Hootsuite users. There’s still a lot of discussion about whether using Hootsuite hurts your chances of getting your post seen in your fans’ news feed. I’ve gathered the opinions of the most knowledgeable and respected social media experts, and there is no consensus.  Some say their fan interaction is significantly lower when they post from Hootsuite.  Some say it makes no difference. I say, “why take that chance?”  So, my super simple, yet super effective tip for you today is Do All of Your Facebook Page Postings in Real Time Here’s why.  When several people post about one topic, Facebook groups the posts under the topic, hiding all but two of...

10 Ways Your Online Business Should Grow by Inches

I arrived at the gym the other day really needing my morning workout.  Imagine how thrilled I was to find that I only had one shoe.  This happens occasionally when you have little ones that like to rifle through your gym bag looking for their mislaid toys. As always, it’s great to have friends.  I was quickly into a borrowed pair of shoes, and because I have small feet I was feeling grateful that they were only one size bigger than my shoes. As class progressed, I noticed that my foot was frequently brushing the edge of my aerobic step as I was moving over and around it. I’ve been told that the difference in one shoe size is only 1/3 of an inch.  I was a little surprised that my feet were so precisely trained to know exactly where to step on and off my bench.  Less than an inch was making a noticeable difference. But then it occurred to me that much of life is measured in inches. One of my favorites from Jim Rohn is his formula for success, which is “a few simple disciplines practiced every day.”  Likewise, failure results from “a few errors in judgment repeated every day.” Running a successful online business doesn’t happen overnight, as the result of one defining moment.  It’s a matter of moving an inch every day.  Small consistent steps. There are probably a thousand steps to a profitable online business, but that’s okay.  They’re all a matter of inches.  They’re all things you can do. Today I want to add 10 inches to your online business.  Each is...

How to Make Friends on Twitter

Welcome to Simple Saturday!  My super simple, yet super effective tip for you today is about how to make friends on Twitter.  Like all social media platforms, Twitter is about building relationships.  Good relationships lead to joint ventures, referrals, clients, and more relationships. One of the best ways to build relationships on Twitter is to Send @ messages and reply to @ mentions Let me give you some brief guidance as to each of these. 1.  Sending @ messages on Twitter How do you send an @ message? Sending an @ message on Twitter is simple.  All you have to know is the Twitter ID of the person you want to send the message to. My Twitter ID is @JenniferHerndon.  If you wanted to send me an @ message, it might look like this: @JenniferHerndon Good morning!  What do you have planned for this beautiful Saturday? That message will go into my Twitter stream and to the stream of everyone that follows both you and me. If you put words before my Twitter ID, everyone that follows either you or me will see the message.  For example: Good morning @JenniferHerndon!  What do you have planned for this beautiful Saturday? It doesn’t really matter in most cases whether your @ message goes to just those who follow us both, or to everyone who follows either of us.  Obviously, the second message will reach a much larger audience. While the message is just directed to me, it does show that you are friendly, approachable, and want to build relationships.  This may be something you want the widest audience possible to see!...

3 Tips for Choosing the Right Market for Your Online Business

When I was looking to start my first online business, I remember reading a lot about how I could turn my “passion into profit.”  And that if I would just “follow my passion, the money would come.” These are catchy little phrases that sound very nice, but I’ve long since learned that they are not a wise or solid basis for starting an online business. While choosing the right market is not as easy as identifying your passion, making the decision based solely on where you think the best money is won’t be the best move for your long-term success either. When you decide to start an online business, choosing the right market is like choosing your college major.  “What do you want to do for the rest of your life?” is an important decision that’s not to be made lightly. You can certainly decide to change your online business down the road, just like you can change careers after you get your college degree, but the goal is to get you into a profitable business now.  Then, if you choose to change your business it’s because you want to, not because lack of profit is forcing you to. When choosing where you’ll be doing business, there are two big considerations.  First, what market am I interested in and qualified to start a business in?  And second, what market can I make money in? We are going to focus on the first question today. There are 3 questions you should ask yourself that will give great ideas for where you should start your online business. 1.  Do you have...