Thanksgiving Lost and Found

Every year I feel like Thanksgiving gets lost a little more.  As holidays go, it’s not the most “fun.” For people who like to eat, it is a big day for that.  But it generally involves 10 hours of preparation and cleanup, compared to an hour of eating enjoyment. And there are no presents, or costumes, or really cool decorations.  No reason to empty your pockets at retail outlets with 24 hour access and half-price sales. Maybe that’s why Thanksgiving’s getting lost.  It simply can’t compete with Christmas. Two radio stations in my town went to 100% Christmas music the weekend after Halloween.  Because over 50% of their listeners surveyed wanted it that way. As I searched Target for my favorite Halloween candy at 50% off, the store clerk next to me filled the shelf with Christmas decorations. Thousands of retail employees will have their day interrupted today by the fact that they have to be at work tonight by 10 p.m., or midnight at the latest. Thanksgiving, it seems, has become nothing more than the official kick-off to Christmas – the unofficial kick-off coming immediately after Halloween (and maybe ever earlier but for Halloween??!) I’m not a big fan of the holiday myself, I’ll admit.  As a vegetarian who sees food as a necessity rather than a pleasure, the day’s activities never appealed to me much. But, I would join a campaign to recreate the spirit of “thanks” and “giving.”  Because the activity of giving thanks is important enough to have its own day. I envision a day when people send and/or deliver homemade cards and food to...

Will Your Entrepreneur Gene Determine Your Success?

I’ve been studying financial success for over 14 years.  Yet I remain fascinated by who succeeds and who doesn’t. Convention teaches us that those who have money have some common denominators.  Things like a good education, a good job, a prosperous upbringing. But reality teaches us something far different. Some of the wealthiest people I know grew up dirt poor, with little formal education, and with nothing more than a $10-an-hour fast food job on their resume.  It seems that people with such credentials can be either welfare recipients who barely scrape by, or wealthy entrepreneurs who absolutely prosper. One of my missions in life is to help people prosper.  So I spend a lot of time figuring out the difference in the “haves” and the “have nots.” And I have to say, there don’t appear to be any accurate predictors of whether someone will be financially successful, or will struggle paycheck-to-paycheck. Simply put, financially secure people don’t appear to be any different from those who financially struggle.  I had a couple of experiences last week that reinforced this lack of predictability. I was in the grocery store at the customer service counter.  One service the store provides is the ability to pay your utility bills there.  I watched as two people handed the clerk electricity bills that said “Final Notice Before Disconnection” across them.  The clerk placed the bills in what was certainly a 1 inch- high stack of other “Final Notice Before Disconnection” bills that were behind the counter. The people that were paying these bills didn’t look like they were down to their last few dollars. ...

How to Use Forum Marketing to Attract More Clients

You know all about Twitter and Facebook.  You probably even have a Facebook Page. Certainly you’re on LinkedIn.  And maybe even on Tumblr or StumbleUpon. But let’s go old school for a minute . . . and talk about your forum marketing strategy. When the Web 2.0 phenomenon began ~ now better known as “social media” ~ I’m thinking approximately zero people included “forum marketing” in their social media strategy.  And, as far as I can tell, that number hasn’t changed. By the way . . . “forum marketing” is defined as joining forums in your market and participating in those forums with the primary purpose of building relationships with potential clients for your online business. It seems to me, however, that forum marketing is the originator of social media.  If you do it right, that is. Like other social media avenues, forum marketing is about building relationships with people.  Some of those people will come to know, like and trust you – and will need your services. And the beauty of forum marketing is that you don’t have to go trolling around the forum looking for “targeted” connections like you do on Facebook and Twitter.  Everyone in the forum is in your market! To get you started on the path to successful forum marketing, you’ll take 5 steps. First, find 2-3 good forums How do you do this?  Enter a description of  your niche + forum into Google and run a search.  For example, if you are in the personal development market, search “personal development” + forum. To have a chance of being effective, you’ll want to look...

3 Product Creation Tips for Increased Profits

So you want to be a seven-figure online business owner . . . Great news! . . . And you’ve poured your heart and soul into creating a $27 E-book that your market is sure to love. Good for you. But . . . you do realize that you’ll have to sell 37,038 of those E-books before you gross your first million, right? I don’t know about you, but that sounds like hard work to me!  And while I’m not opposed to hard work, easier is better. Since I bet you’re pretty overwhelmed by the task of figuring out how to hock those 37,000-plus books, let’s talk about how we can bring your millionaire dreams closer to reality. So whether you’ve created that entry-level E-book, have only created it in your mind, or you just have writing an E-book on your eternal “to do” list, there are 3 things you can easily do during product creation to add value to your E-book and increase your online business profits. First, make your product multi-media This is the easiest thing you can do to make your product more valuable.   Don’t just create a PDF document.  Depending on your niche, that will only be worth $27-$47. Read your book aloud and turn it unto an MP3.  Your E-book combined with the MP3 will appeal to a lot of people who may not have time to read, but can listen to your book in the car. Another good option is to create a video product.  You can do things with video that make it more engaging than the written word.  You must...