Taking the Right Action: Is the Biggest Guru Your Best Online Mentor?, Part II

Last time we talked about how easy it is to get lost in all the how-to products.  Buying courses about achieving online success can actually prevent you from taking the action you need to really attain internet marketing success. The “anti-gurus” say you shouldn’t buy anything.  You can learn it all for free by searching online.  I doubt this is true.  But, even if it is, no one has the time to do this.  And if you did, your time would be way better spent taking action towards attaining online success rather than reading about it. The best shortcut to online success is an online mentor.  Not a guru.  Not someone who’s made a lot of money online.  But a mentor.  Someone who can lead you step-by-step to internet marketing success.  Your online mentor may be a guru.  But, not all gurus are mentors.  Not everyone who can make money online can teach others how to make money online. How do you find an online mentor?  I’ve spent thousands of dollars figuring this out.  I have discovered definite characteristics that make a great mentor.  Knowing these characteristics will arm you with the information you need to find your mentors, and your eventual online success.  And hopefully, it will save you thousands of wasted dollars and at least that many wasted hours. There are four qualities that my most powerful mentors share.  First, your online mentor will provide personal customer support.  This is an excellent indicator that they care about your online success.  Call your potential mentor’s support number or submit a support ticket.  Ask a question about a product you’re...

Taking the Right Action: Shortcuts for Your Online Business Success, Part I

If you are going to succeed in your online business, you must take action.  Massive action.  Consistent action.  Action fueled by your burning desire. But, when you first start an online business, or if you have been struggling to earn money from home, you might sit in front of your computer, really wanting to take action, and having no idea what to do.  Not because you don’t have any information on what to do.  Much more likely, you have WAY too much information on what to do. Information overload is the number one reason people don’t take action.  You are overwhelmed.  You have two hours a night to work on your online business.  Yet it will take 200 hours just to get through all of the “how-to” information you have.  And another 200 hours to implement it.  That’s if you have the knowledge and ability to implement it all. So, realistically, how can you achieve success when you start an online business?  I mean success now.  Not twenty years from now. I can tell you absolutely that the way to earn money from home is NOT to sit at home and spend money.  And the opportunities to spend money abound.  Part of your work when you start an online business is to subscribe to the internet marketing experts’ lists.  And you should do this.  You will get a lot of good free information and tips about how to find online business success. But you will also get a lot of product offers.  All of them have well written sales letters.  All of them say making money from home is...

The Top Reason You Will Fail to Develop a Successful Online Business

"Ideas are a dime a dozen.  The person who puts them to use is priceless." — Joe Sabah.  Reading sales letters for new products can take up a significant part of the day for those of us that run work at home businesses.  Many of these products are undoubtedly full of great ideas on how to run a successful online business. And that's what the product creators count on.  You must have the "secret" ideas contained in my $997 product if you too want to have a successful online business. So, you buy the product.  You read it.  You understand it.  You love it.  Do you wake up the next day, week, month or year with a successful online business?  Of course not.  To expect such a result would be ridiculous. However, many habitual product buyers spend a lot of time thinking "I have the top 5 products from the top 5 gurus, why aren't I rich?"  Because they spend all of their time learning these great ideas.  But, they spend very little if any time putting any of these ideas into ACTION in their work at home businesses. Without a doubt, the top reason those who start work at home businesses fail is that they never take any significant action.  Reading a free E-book, or even spending hours consuming a high-end internet marketing course, doesn't count as action.  Taking affirmative steps towards growing your list and/or promoting your products is the definition of action. Recently I told you that a successful online business requires four tools — a domain name, landing page, hosting account, and autoresponder.  But my own...

Work From Home Success: Lessons From a 4-Year-Old

My kids and I made a four hour drive last weekend to visit my sister and her kids in Kansas City. On the drive home, we stopped at Sonic for slushy drinks. As usual, about halfway through our drinks my 4-year-old wanted to trade drinks with me. She has a way of drinking all the slushy up before the ice melts. So, I’ve taught her to tap her straw against the ice to loosen it up and melt the ice faster. As a result of this technique, when she returned my cup to me, there was a hole on the side where her aggressive straw tapping had penetrated the cup. With blue slushy running down onto my tan pants, I exhibited one of my finer parenting moments. “Next time you drink my slushy don’t take the lid off,” I said. “In fact, just don’t ever ask to have my slushy again,” I concluded. Not an hour later, with complete confidence, comes her voice from the back — “can I have your slushy?” “No. It has a hole in it. I can’t hand it back to you.” “Who are you and where is my child I just told never to ask for my slushy again?” I wondered. An hour later, we’re home. In the midst of putting things away, comes my 4-year-old’s voice again. Without hesitation or apology, she says, “mom, your slushy’s almost all gone.” I look over to see her at the table, drinking my slushy. With the lid off. My first thought was, wow, I want to be more like my 4-year-old. She wanted my slushy. She...